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JINJ is the pioneer of the armo-beat genre, intertwining Armenian folk music with hip-hop and electronic sounds. Their global vision is to adapt Armenian traditional music to the 21st century musical experience and showcase it to global music markets.
JINJ was born out of Sevana Tchakerian and Gor Tadevosyan’s mission to harness music as a therapeutic medium to heal their shared homeland, fractured by war. Travelling across Armenia to lead workshops for refugees, Tchakerian and Tadevosyan got to channel trauma into a celebration of the resilience they saw radiating from their community. JINJ, meaning “serene” in Armenian, is a testament to that spirit as a guiding force in their music.
Sourcing inspiration from majestic green mountains to the pulsing beat of the city, from liturgical chants to underground rap, in a nonconventional mixture of 808s and shepherd's flutes, JINJ is the rhythmic manifestation of the diversity of the Armenian landscape and culture.