Conference Programme | Tallinn Music Week

Conference Programme

TMW 2017 CREATIVE IMPACT CONFERENCE PROGRAMME

Friday, 31 March 10:00 – 17:30
Saturday, 1 April 10:00 – 17:30

The conference will take place in two venues, Delegate Pass will give access to both. Don’t forget to pick up your pass at Nordic Hotel Forum first! Info Desk open from Wednesday, 29th March.

Nordic Hotel Forum conference centre
Vene Kultuurikeskus (Russian Culture Centre) – address Mere pst. 5 (3 min. walking distance from Nordic Hotel Forum)

DOWNLOAD PDF VERSION OF THE PROGRAMME


FRIDAY, 31st of March

VENE KULTUURIKESKUS Main hall
OPENING 10.00–10.45

09.30 Conference reception open

10.00 Kersti Kaljulaid, President of Estonia
10.15 Gerd Müller, Head of Nordea Estonia
10.30 Helen Sildna, Head of TMW

11.00–12.15
Music, Film, Arts and European identity. How to cherish and support what we love about Europe –  the diversity and the creative power? How to keep our friends in UK on board post-Brexit?

11.00–11.15 Keynote by Amy Lamé: vision for London as a creative hub

Between 2007 and 2013 the European Commission spent 755 million euros on supporting European filmmaking, resulting in a global boost for the film talent of the continent. Now all eyes and ears are on music. “Music Moves Europe” has been launched to give European music the cultural heft and industry-wide influence long enjoyed by film. But can EU institutions and Creative Europe Programmes really support creativity in a meaningful way? What is the impact of the Digital Single Market on the creative industries – is there a win-win for content providers as well? And finally, how can Europe keep Britain’s pop culture powerhouse involved post-Brexit?

Barbara Gessler, Directorate General Education and Culture, European Commission
Amy Lamé, Night Czar, London
Indrek Saar, Estonian Minister of Culture
Anna Hildur, Chair of European Music Export Exchange
Sten Saluveer, Chief Creative Officer, Storytek Creative Accelerator, Head of Special projects Tallinn Black Nights Film Festival

Moderator: Damien McGuinness, BBC correspondent in Berlin and host of Deutsche Welle’s TV programme Focus on Europe

12.30–13.45
Who will lead change in ten years’ time? Future skills, future education

12:30 – 12:45 Keynote by Saku Tuominen (HundrED) – vision for the future of education

The education system of today has to adjust tremendously to prepare students for skills and professions that don’t even exist yet, for an environment when humans will compete with AI. It does involve a lot of guessing. But maybe there are some qualities that seem more promising than others? Can new work models and learning techniques help us understand and prepare for the future?

Saku Tuominen, education innovator, Founder and CEO of HundrED and Idealist Group
Ingrid Lantz, PR, Digital Marketing & Communications Consultant at Jobbatical
Takashi Katsuragi, education business projects’ senior manager, Rakuten
Vanessa Reed, Chief Executive, PRS for Music Foundation

Moderator: Kate Connolly, foreign correspondent, The Guardian

14.15–15.15
Case study: The Moomin story

Finland is celebrating the 100th birthday this year. As part of the festivities Tampere Hall is launching a unique Moomin Museum, which is the first and only Moomin Museum in the world with a €22 million total budget. At the same time another mega-project is under way –Moomin TV series, a €20 million production with a star-dusty global team. Paulina Ahokas and Virpi Immonen will share the story of an utterly lovely and fantasy-filled mega brand, a story of heritage, literature, human nature and Tove Jansson. A story of wisdom through art and creativity that inherently translates into branding and business. Moomins are the third most licensed brand in the world, so be prepared for one of the most impressive, yet heart-warming stories you have ever heard.

Paulina Ahokas, Managing Director, Tampere Hall
Virpi Immonen, CEO, Fullsteam Management, music supervisor for the Moomins TV series

15.30–16.40
Country and city branding

Rebuilding a new identity for a city/country through smart content and service development. How to brand it wisely?
15.30–15.40 Keynote presentation by Dr. Shain Shapiro, CEO of Sound Diplomacy who consults the Mayor of London, develops research and policy to support London’s grassroots music venues as part of developing London as a 24 hour city.

Followed by a discussion panel:

Piret Reinson, Head of Marketing, Enterprise Estonia
Stuba Nikula, Cultural Director, City of Helsinki
Shain Shapiro, founder and CEO, Sound Diplomacy, Music Cities convention, consultant for the Mayor of London
Eddie Berg, Chief Executive, Rich Mix London, previously Chief Executive, FACT Centre in Liverpool

Moderator: Pärtel-Peeter Pere, CEO, Tendensor International

VENE KULTUURIKESKUS Chamber hall

12.30–13.30
Finest Sounds present: The Trials and Tribulations of the Japanese Music Market

Japan is the second largest music market in the world and the gateway to Asia. It’s also the most unique music market in the world. Our panelists will shed some light on how to break into this lucrative market and what the future holds for Japan.

Aya Ohi, General Manager of International Marketing & International Repertoire, JVCKENWOOD Victor Entertainment Corp
Takayuki Suzuki, EnterTech Accelerator of ParadeAll
Onta Shiroh Kawaguchi, Project Marketing, International PR of Creativeman Productions
Tomoyuki Ohsawa, founder, president, Office Ohsawa

Moderator: Sebastian Mair, President, Music Solutions

14.00–15.00
Forbidden songs: two amazing stories unfolded
The story of “Unsongs” by Moddi and the story of Laibach in North Korea.

When the Norwegian folk musician Moddi began collecting songs that had been banned or censored, he had no idea how much source material he would have to work with. Soon, it became apparent that there were hundreds, or even thousands of compositions for him to consider for his fourth album. The process resulted in Unsongs, a single album of 12 compositions from around the world that were suppressed or censored in one way or another, but it could have been unending.

Under the loving but firm guidance of an old fan turned director and cultural diplomat, and to the surprise of a whole world, the ex-Yugoslavian cult band Laibach became the first rock group ever to perform in the fortress state of North Korea. Confronting strict ideology and cultural differences, the band struggled to get their songs through the needle’s eye of censorship before they could be unleashed on an audience never before exposed to alternative rock’n’roll. Meanwhile, propaganda loudspeakers were being set up at the border between the two Koreas and a countdown to war was announced.

Pal Moddi Knutsen, Norwegian folk musician
Ivan Novak, member of Laibach

Moderator: Anna Hildur Hildibrandsdottir, Chair of European Music Export Exchange

15.15–16.15
Alexander Hacke & Danielle de Picciotto interviewed by John Robb

Renowned individually for their work in multimedia art and Einstürzende Neubauten respectively, Danielle de Picciotto and Alexander Hacke have been leading an adventurous, nomadic lifestyle together since 2010, motivated by a belief that “artists need to find new ways of working nowadays in order to upkeep integrity and autonomy”. International multi-media storytellers, avant noise artists and supersmart conceptualists Danielle and Alexander will share their views on life and art with a little help from the chief Membrane and Louder Than War boss John Robb.

16.30–17.30
Music and the moving pictures – can you hack the curation from the composers & artists side?

Music supervisors are the gatekeepers of the lucrative realm of placing music into film, ads and other forms of audiovisual content. Obviously, the best curation of music serves closely and carefully the needs of the visual context, giving just the right sounds, moods and messages by added songs. A piece of music placed in a successful film or a commercial can have many bounties for the authors and artists involved, money not the least of them. However, is it possible to be more visible, more readily found by a music supervisor? Is it being with the right publisher or synch agent, hacking it with some right hashtags on moods of the songs or simply knowing the right people? And in each case – how to go about it if you’re an artist and/or composer? Or is it inescapably you-don’t-find-us-we-find-you situation?

Cindy Kramer, Senior Manager Marketing & Creative Services International, BMG Scandinavia
Andrew Kahn, independent music supervisor, Good Ear Music Supervision
Ed Gerrard, co-founder of Impact Artist Management and Woodstock Artist Management

Moderator: Dan Koplowitz, owner of Friendly Fire Recordings

NORDIC HOTEL FORUM Capella

11.30–12.30
A scandalous model of success – is co-writing really the key to hits?

Creativity comes in all possible forms for sure, but it does strike how the domain of successful pop hits has been dominated by teams of songwriters and producers who sometimes adhere to a routine almost comparable to “office people’s 9-to-5”. What is it about co-writing and producing that creates a sustained advantage in keeping the hooks and hits coming? Where is the suffering lonely genius? Does 1+1 in this case result in 2< or are there some underlying hidden models to hit writing, a science to the muse? It is fitting to zoom in on this right after the third international songwriting camp has happened in cooperation between Tallinn Music Week, Music Estonia and Estonian Public Broadcasting.

Tommi Tuomainen, CEO, Elements Music
Ewert Sundja, singer-songwriter (Ewert and the Two Dragons)
Ingrid Kohtla, Head of Communications, Tallinn Music Week
Grete Paia, singer-songwriter

Moderator: Mart Normet, the Executive Producer of Eesti Laul

13.00–14.00
Know thy market – listening to Estonia

How do Estonians like to listen to their music? Well, we asked.

Estonia is a famously digital country with close to 90% of population using internet and web services regularly. How does it translate to listening to music? Are Estonians fast becoming streamers along with the rest of the Nordic belt or do we still crave for a touch of the physical album? Is radio still important in the age of personally curated playlists and most importantly how is the general shift in consumer behaviour and habits towards digital services, singles and playlists affecting the life of the artists, songwriters, producers and labels? Knowing your market is a given if you want to sell successfully and music is no different. That is why the local majors together with Music Estonia asked the Estonian people how do we like to listen to our favourite music (and do we like to pay for it)?

In the beginning of the panel, Kersten Jõgi from EMOR will introduce the first ever survey on Estonians and their music listening habits.

Petri Mannonen, Commercial Director of Finland and Baltic region, Universal Music Group
Fred Krieger, founder of Star Management & Downtown Studios
Karl-Erik Taukar, artist
Anu Varusk, Marketing Manager, Warner Music Group

Moderator: Thea Lillepalu, artist and producer/mixer manager, Pieces of 8 Music

14.30–15.30
Indie Classical – is that a thing?
How contemporary and classical music scene is dealing with the Now
In cooperation with C3⊂IC

For the better part of the twentieth century classical music as the bearer of the High Art trademark was kept floating in a pristine (and mostly publicly funded) space of pure creativity for its own sake. Borders, while always crossed both ways, were clearly recognisable – the contemporary classical (how confusing!) musicians were different from other “types” by education, performance culture, repertoire, inner dynamics between the dualism of composers and performers and (at least it was so presumed) by audiences. This has been questioned more and more in this century by both the creators/performers themselves, who are more and more willing to experiment with every aspect of their artistry, and also from audiences whose music tastes have been splintered by the digital technology and access to everything. Where creators and many listeners are rushing, the institutions are slow to follow.

In 2016 at Classical:NEXT conference the Indieclassical Network was started. Is it a new genre, a mindset to go beyond genres or just an attempt to label an already happening omnidirectional synthesis of everything that used-to-be-classical into everything else?

Hauschka, musician
Taavi Kerikmäe, musician
Jane Beese, Head of Music, Roundhouse
Eleanor Ward, Executive Director, Nonclassical
Brendan Jan Walsh, Creative Producer, Classical Music Rave

Moderator: Fabian Lasarzik, artistic director & manager, Piranha Arts Berlin

16.00–17.00
Swedish music success story

Sweden is a society built on diversity with a thriving creative scene and outstanding brand development skills. What is the backbone to the success of Swedish music, especially songwriting, and what can we learn from it?

15-minute keynote by Andres Lokko, a Swedish journalist with Estonian roots sheds light on the background of why and how Sweden as a society has been able to support creativity and diversity in that way, and thus – why is Sweden so good at creative content and brand development. Followed by a discussion panel.

Stefan Juhlin – Pitch & Smith Agency
Andres Lokko – journalist, Svenska Dagbladet
Nina Nestlander – Manager of Seinabo Sey, head of Sweden Music (label under Universal Music)
Petra Åkesson – PR and product manager, Sony Music Sweden

Moderator: Fredrik Nordic – Second Secretary, Embassy of Sweden

NORDIC HOTEL FORUM Arcturus

13.15–14.15
How it all works in the field of opera?

Touching upon issues of general and local management, the role of opera houses & opera studios in the development of singers careers and a lot more.

Eugenio Tangucci, Opera di Firenze, Maggio Musicale Fiorentino Academy
James Conway, General Director, English Touring Opera
Kalle Kanttila, CEO & Artist Manager, IOA-Management
Christopher Broom, Director of Opera, Athole Still Limited
Günther Obwexer, Artist Manager, ALIOPERA

Moderator: Leelo Lehtla, PLMF Music Trust & PLMF Arts Management

14.30–15.30
Publishing demystified
How publishing works

A good publisher takes care of administrating the rights in a musical work (composition and lyrics) and – depending on the profile of the music – diversifies the ways in which your creation can find its way to many types of usage: in films, commercials, cover versions etc. So what makes a great publisher, and where to look for one? When do you know that you are ready to start looking, and how do you pick the right one? In an interview with two experienced publishing professionals, Jake Beaumont-Nesbitt runs through the basics of publishing in a methodical way to help you to gain a well-rounded understanding of the nuts and bolts of music publishing, even if it’s your first encounter with it.

Daryl Bamonte, Managing Director and co-owner, Schubert Music Publishing UK
Seth Hodder, Head of Creative Services and International A&R, Budde Music UK

Moderator: Jake Beaumont-Nesbitt, advisor, The International Music Managers Forum

15.45–17.00
First Indie Classical network meeting of the Nordic Countries
In cooperation with C3⊂IC

Indie Classical (or shouldn’t we be so bold of coining it ‘Indieclassical’ in one word?) is a global movement of music-minded innovators who bend genres and erase borders. To gain insight in this fascinating development, regions around the world are hosting network meetings that bring together those people with a curious mind and ear for indieclassical. One of the goals is to create a global map of all the indieclassical in the world. This is the first network meeting of its kind in the Nordic countries!

Open to artists, presenters, agents, techies, press and other professionals involved with or with an interest in indieclassical. It is a meeting to connect, share and learn so we don’t all have to re-invent the wheel. Let us help each other in finding the best business models and partners in crime.

The network meeting is hosted by Brendan Jan Walsh. This session will be lively, interactive and engaging. Caffeine shortly beforehand is advised.


SATURDAY, 1st of April

VENE KULTUURIKESKUS Main hall

11.30–13.15
The Future Industries, Sustainable Development, Creative Impact

The vision of a society is full of gaps and silos. Between ministries, policies, industries and individual interests. Here is a three-fold panel that has gathered together experts and visionaries from a wide spectrum of disciplines: sustainability, creativity and technology. We would like to look at the big picture; how these visions can complete each other and create more opportunities for more.

What are the mega-trends that will re-shape the future of industries as we know it on the verge of the Fourth Industrial Revolution? Sharing economy, robotics, genetics, coding, Artificial Intelligence, big data, blockchain and digital nomadism – global citizens with no attachment to physical locations. Can the Digital Single Market unlock the potential of Europe and enhance global collaboration? Can concepts like e-Residency disrupt the notion of citizenship as we know it? Global Goals for Sustainable Development – where do these fit in? And what about creativity, one of the biggest assets we have at hand? Are we clever enough to make the most of it as societies, countries, cities and companies?

The panel will kick off with three 5-minute visions for future:
Keynote by Siim Sikkut, Government CIO of Estonia – e-Governance and Estonian vision for future
Keynote by Tom Fleming, leading expert on the creative economy: Opening up Creativity
Keynote by Stine Lise Hattestad Bratsberg, an adviser on strategic business and communication – on sustainable society

The panel of experts:
Dan Strömberg, CEO of Telia Estonia
Tak Lo, Partner at Zeroth.ai, a new program on Machine Learning and Artificial Intelligence across Asia
Kaidi Ruusalepp, founder and CEO, Funderbeam
Tom Fleming, Tom Fleming Creative Consultancy
Siim Sikkut, Government CIO of Estonia, Deputy Secretary General for IT and Telecom in Ministry of Economic Affairs and Communications
Enn Metsar, General Manager of Uber Baltics
Stine Lise Hattestad Bratsberg, an adviser on strategic business and communication, Olympic Gold

Moderators:
Elisabeth Braw, journalist, Nonresident Senior Fellow at Atlantic Council
Maris Hellrand, journalist, TMW international communications

14.15–15.15
Quality is the new cool – less marketing gimmicks, real content

14:15 – 14:30 Key–note by Brian Reich “The Imagination Gap”

Do the millennials and the Z-generation have a growing appetite for real quality content? Is “ditching the dumb” a new business model or is it all too good to be true? In order to achieve sustained engagement you need to support aspirational goals, generate an experience of “competence” and connect with people genuinely and authentically. The panelists share their real first hand eye-opening experiences.

Scott Dodson, Chief Product and Marketing Officer, Lingvist
Brian Reich, managing director of little m media and author of The Imagination Gap
Brigid Walsh, Executive Director of Communications, Partnerships & Events, Vogue
Maris Hellrand, journalist, TMW international communications

15.45–17.00
Contemporary culture hubs – millions of euros worth of building bricks

What does it really take to run these facilities? And what is the gain for a city hosting them? Refining services, building business, developing content, establishing a brand. The Estonian Government has recently agreed to invest 40 million euros in renovating Linnahall into a contemporary international convention and cultural centre, expected to bring additional 18,000 tourists to Estonia per year, bringing 13.6 million tourist euros along with it. A good moment to gather a panel of experts who have succeeded in making a challenge like that a success in their own way.

A 5-minute story of Tampere Hall, presented by Paulina Ahokas
A 5-minute story of Telliskivi Creative City, presented by Jaanus Juss

Liisa Oviir, member of the Parliament of Estonia and a former minister of Entrepreneurship
Paulina Ahokas
, Managing Director, Tampere Hall
Eddie Berg, Chief Executive, Rich Mix London, previously Chief Executive, FACT Centre in Liverpool
Jeff Melanson, Creative Change Management Consulting, previously the CEO of The Toronto Symphony Orchestra and President of the The Banff Centre
Jaanus Juss, Founder of Telliskivi Creative City

Moderator: Ragnar Siil, Founder of Creativity Lab

VENE KULTUURIKESKUS Chamber hall

10.30–11.30
Organizing an event in the most challenging times

Stable environment for creation – how and what does it take? What’s at stake? Can music really bring people together and help overcome the harsh reality of politics and conflict?

Anthony Semaan, co-founder of Beirut Jam Sessions
Geoliane Arab, Strategy & Development Manager, Beirut & Beyond International Music Festival
Manny Ansar, co-founder and Executive Director, “Festival in the Desert” of Essakane / Timbuktu
Kaushik Dutta, Founder & Artistic Director of Kolkata International Music Festival

Moderator: Nick Hobbs, owner of Charmenko, Charmworks & Charm Music Poland

12.00–13.00
Are showcase festivals eating into the festival market?
The good and bad effects of having ever more showcase festivals around

Showcase festival by definition is a great thing – a tool for artists, managers and industry at large to open new opportunities, conveniently concentrated, for both the rising talent and the seasoned pro. Condensed networks of competent people rich in experience can create a fertile environment for both industry innovation and good business. Another great effect is teaching audiences to take more risks on unknown, but possibly brilliant up-and-coming artists. However, with so many of them popping up, one could argue that some negative feedback effects are kicking in. Firstly, showcase festivals can become too good and lure audiences from the regular festival market giving them a richer program of shorter bite-size acts to cheer or discard, while rarely paying the artists for the performance. Secondly, with almost an event per every week on the high season, the industry can develop an attendance fatigue. Yet, the system still seems to work, artists flock to apply and crowds are abundant, at least at the best of them. So where do showcase festivals stand today?

Grimur Atlason, manager, Iceland Airwaves
Robyn Stewart, Executive Director, Western Canadian Music Alliance
Matjaž Manček, Head of Music Programme, Kino Šiška
Girts Majors, founder and promoter, Positivus Festival

Moderator: Miriam Brenner, founder of Kokako Music

13.30–14.30
Introducing new music – human curation in the AI age

The age of mass media has passed and with it the notion that people and their musical preferences can be categorised into large segments, usually by a superficial genre label. Today, a listener can compile into a personal playlist bits of music so diverse that would have utterly confounded the profiling logic of the 20th century. And thanks to streaming services finding new music is so easy! Or is it? Wading your way through the millions of tracks can be overwhelming and while the recommendation systems are evolving with the general AI surge, human curation is still valued. What is the thinking behind introducing human-hand-picked new music to a global weblinked audience and how is it being received?

Mariusz Herma, founder of Beehype
Kevin Cole, DJ and Senior Director of Programming, KEXP
Francine Gorman, editor of Nordic new music platform Ja Ja Ja and of the Nordic Playlist
Lauren Down, Deputy Editor, The Line of Best Fit

Moderator: Berk Vaher, DJ, music critic

14.45–16.00
Shock and Awe: Glam Rock and Its Legacy. A presentation by Simon Reynolds

The acclaimed author and “the foremost popular music critic of this era” (Times Literary Supplement) Simon Reynolds presents his new book Shock and Awe, a history of glam rock and 1970s art pop. As well as looking at the era itself – its obsessions with glamour, theatricality, gender-bending, showbiz, decadence, apocalypse – this talk tracks the legacy of glam as it unfurls over subsequent decades, positing a cycle of glam and anti-glam phases in rock history. Reynolds explores the unlikely echoes of glam’s fixation on fame and stardom that you find in contemporary pop music, from self-conscious glam inheritors like Lady Gaga to less obvious examples in rap and R&B such as Kanye West and Drake. Finally the talk examines the even more uncanny reflections of glam themes in current politics: the dissolving of the borders between statesmanship and showmanship, reality and fantasy.

Followed by Q & A session led by music journalist Kieron Tyler (MOJO)

16.15–17.15
Arts changing lives in African slums
The story of Anno’s Africa, One Fine Day, The Slum Ballet

2.5 million slum dwellers around Nairobi (Kenya) live under the poverty line. Kibera with its 250.000 people is the biggest slum in Africa. It’s also home to some of Kenya’s most promising ballet stars. The Kibera ballet programme is part of the Anno’s Africa and One Fine Day projects working in slum areas in Kenya. The work of Anno’s Africa and OFD goes way beyond ballet offering the slum kids a chance to discover their talents in music, traditional and contemporary dance, drama, circus and visual arts. The arts can have an effect on a whole community when their children go on this journey. An inspiring story on how arts can give hope, build self-esteem and create opportunities.

Krysteen Savane, actress, project manager for Anno’s Africa and One Fine Day, Nairobi
Bee Gilbert, founder of Anno’s Africa

Moderator: Josie Le Blond, multimedia journalist at UNHCR and ABC News

NORDIC HOTEL FORUM Capella

10.45–11.45
Touring the Nordic-Baltic region – jumpstarting the venue circuit

When looking at Estonia, Latvia and Lithuania through tour manager’s eyes, it must look like a perfectly shaped corridor between Finland at the one end and Poland (and through it Central-Eastern Europe) at the other (not to mention the whole of Russia to the East!). The Western arm of Sweden-across-Denmark-to-Germany sees a lot of traffic. One would guess that a trip around the Baltic Sea makes a great and convenient touring circuit. However, it’s not working just yet. We are asking from venue managers and booking agents from the East coast of the Baltic Sea why it is so and what could be done to boost the local live music scene and open it up to regional touring.

The panel is preceded by a short presentation on Estonian live music venue mapping project led by Music Estonia.

Henri Roosipõld, Programme Manager, Genialistide Klubi
Edgars Abolins, General Manager, Fontaine Palace
Victor Diawara, co-founder and artistic director, Art Factory Loftas
Tanja Douglass, CEO, G Livelab
Stefan Kazaryan, founder, Moscow Music Week

Moderator: Magdalena Jensen, CEO & founder, Chimes

12.00–13.00
Interview with Mandy Parnell
Interviewed by John Robb

The world of music production is notoriously male dominated, so it’s refreshing to hear about women who have made it to the top. Mandy Parnell is one of a relatively small number of women to have scaled the heights of the technical side of the industry. Working from her studio in East London, she has been nominated for a Music Producer’s Guild award, which insiders describe as the “technical Grammys”. With the likes of Bjork, Jamie xx, Aphex Twin, Snoop Dogg and White Stripes all as clients, Parnell has been behind some top musical releases. How did she make it to the top in such a blokey industry? She reveals it all in a conversation with chief Membrane and Louder Than War boss John Robb.

13.15–14.45
The Digital Suite. Deals, Dollars & Data – Understanding the Streaming Business

The Digital Suite offers a timely and informed account of some of the most important topics in the digital domain of the music industry.
Chris Cooke from CMU Insights provides a ten step guide to how streaming services are licensed and digital royalties are paid based on the ‘Dissecting The Digital Dollar’ report he authored for the UK’s Music Managers Forum. He will also outline the various issues the report raised, before discussing possible solutions with Toomas Olljum, manager of Ewert and The Two Dragons and founder of 311.ee, an e-commerce platform for Estonian artists, and James Morgan, founder of Pieces of 8 Music, a boutique management and publishing company.

Malena Wolfer from Believe Digital puts forward the case that data is not only used to measure impact but, more importantly, to inform decisions. This discussion will showcase which analytics and insights are available to artists and explore how data can be used to connect the dots between the various touch points in order to grow engagement and, ultimately, increase revenues. Innovative case studies will be presented and the audience will be encouraged to discuss the topic at hand.

Chris Cooke, Managing Director and Business Editor, CMU
Toomas Olljum,  Manager of Ewert and The Two Dragons, founder of 311.ee
James Morgan, founder, Pieces of 8 Music
Malena Wolfer, International Manager, Believe Digital

15.00–16.00
Save the night!

Profitable development projects are taking over cultural spaces, clubs are being closed down due to new apartment buildings rising, the gentrification of urban areas is evoking more and more discussion on the quality of urban space. From NGOs to forward thinking city officials, various organisations and appointed spokespeople are standing up for the freedom of city, freedom of night. Why should we protect the night and what could be done to do so?

Lutz Leichsenring, member of the executive board, Clubcommission Berlin
Amy Lamé, Night Czar of London
Jaanus Juss, owner and founder of Telliskivi Creative City in Tallinn

Moderator: Heidy Purga, DJ, radio host and music events promoter, Member of the Estonian Parliament

16.15–17.15
Managing a growing business

The race, the roller-coaster and the endless learning curve. Setting up the right kind of teams, combining competences and creating an environment they can all thrive in. Resilience, vision and fun – what are the right ingredients?

Kadri Ugand, co-founder and CEO, GameFounders
Nicolas Dolenc, President, Slush, co-founder Slush Music
Tuomo Tähtinen, Executive Director, Music Finland

Moderator: Tamara Gal-On, coach for creatives and creative businesses

NORDIC HOTEL FORUM Arcturus

11.30–12.15
Website – do I have to deal with it? Workshop by Voog

Voog is the biggest website platform in Estonia and is currently the online home for many Estonian artists like Trad. Attack!, Erki Pärnoja, Maarja Nuut, I Wear* Experiment and many others. You can think of Voog like your very own IT department: you can create your website on their platform, get the domain and even create an online store within minutes. Once you have created your website you do not have to worry about the security nor hosting of the website — Voog is taking care of that.

Voog is at Tallinn Music Week ready to share their know-how about the web. This practical workshop will be lead by the head of marketing at Voog, Veiko Strauss.

14.00–14.45
A case study in DNB scene

Tom Mullett & Romy Harber of leading Drum & Bass record label, Hospital Records, will be running through the intricate workings of an independent label. Covering topics such as release strategies, distribution, vinyl manufacturing, events promotion, digital services and working with up-and-coming artists, the pair will be an offering an insider’s view to help you gain a comprehensive understanding of the essential components of a successful independent operation.

Romy Harber: Hospital Records Label Manager and Head of Digital
Tom Mullett: Med School Label Manager, Manufacturing Manager and Podcast & Radio Producer

Moderator: Liisi Ree aka DJ L.Eazy