Andrew Apanov

“You only need 1,000 true fans to be successful,” Kevin Kelly famously stated. But how to reach that critical amount of die-hard followers? Do you know your fans, where they are and what they want? What kind of a role does data play in building your audience? How to ensure long-term growth, while still “living in the moment” and not sacrificing short-term opportunities? How do you measure successful growth marketing? Answering these questions, hacking marketing buzzwords such as “community” and “fan persona” and explaining how to really become acquainted with your audience are four marketing pros with various expertise in music and growth marketing.

Speakers:
- **Mark Lippmann**, Founder & CEO of Scruff of the Neck
- **Rauno Kutti**, Guitarist of Bedwetters, marketer
- **Andrew Apanov**, Founder of Dotted Music
- **Marleen Kubits**, Growth marketer, founder of TITS Agency 

Moderator:
- **Eva Johanna Lepikov**, Executive Producer of TMW, Head of Marketing at Shiftworks



Click & Grow. User-centric audience development and growth marketing

Andrew Apanov, the founder of Dotted Music marketing agency will explain the core concepts of designing a fan journey and building a marketing funnel for your music. You are going to understand the "growth hacking" mindset, which has been key to the success of the world's most well-known tech startups of the past decade, and then learn how to apply its concepts to grow your own music career. 

Andrew will demonstrate actionable growth tactics designed to help musicians acquire and engage more fans, as well as establish new direct-to-fan income streams, all with the assistance of technology and automation. The workshop will briefly cover the most popular social media, streaming, and advertising platforms; ideas for creating effective video content; recommendations for analysing data beyond "vanity metrics" such as stream or view counts; and more. By the end of the workshop, you will have practical insights to improve your music career in 2024 and beyond.

*Curated by Music Estonia, supported by Hub for the Exchange of Music Innovation (HEMI)*


Speaker:
- **Andrew Apanow**, Founder of Dotted Music

![](https://hub.pro.tmw.ee/assets/107bb18c-26ee-41bd-a062-c46a2e861ecb?v1)

Workshop: The Growth Hacking Mindset

This panel explores the critical balance between industry acumen and artificial intelligence within the music industry. It seeks to illuminate the indispensable role of music business professionals in harnessing AI, proposing that AI serves to augment rather than replace human expertise.

The discussion underscores the value of combining seasoned professionals' strategic direction and innovative ideas with AI's efficiency and precision. By examining applications in music creation, A&R, marketing, distribution, and more, it aims to demonstrate how AI can amplify human capabilities, ensuring that professionals remain integral to the industry's evolution.

Let’s engage in a nuanced debate, advocating for a collaborative approach where AI enhances the creative and operational processes, guided by the expert hand of industry veterans.

*Curated by Music Estonia, supported by Hub for the Exchange of Music Innovation (HEMI)*

Speakers:
- **Andrew Apanov**, Founder of Dotted Music
- **Misia Furtak**, musician & songwriter
- **Ralph Boege**, Managing Director of Paradise Worldwide
- **Jacek Kozlowski**, President of Storming the Base & Artoffact Records Inc

Moderator
- **Mandy Salem-Aubry**, Music Business Consultant at Mandy Salem-Aubry Music Services; Head of Knowledge & Communication at Paradise Worldwide

![](https://hub.pro.tmw.ee/assets/107bb18c-26ee-41bd-a062-c46a2e861ecb?v1)

Andrew ApanovUS, PL