Laura Camacho Salgado

Taking a critical and constructive look at the work, practices and impact of Keychange, we will be sharing insights and learning from the Keychange Impact Evaluation Report. Assessing the needs, experiences and recommendations of former Keychange participants over the years 2017 - 2023 this session expounds the learnings and experiences in a conversation with the team behind Keychange. Researcher Dr. Matina Magkou and participants elaborate on key insights, achievements and challenges. 

Speakers:
- **Dr. Matina Magkou**, Cultural Management and Policy Researcher and Consultant
- **Laura Camacho Salgado**, Head of International, Seminar and Delegate Programme at, Oslo World (Keychange partner)
- **Gwendolenn Sharp**, Founder of The Green Room,  and Keychange Participant
- **Poundo**, Artist, Creator and Keychange Participant 

Moderator: 
- **Joe Frankland**, CEO of PRS Foundation (Keychange co-founding partner)


Impact of career development programmes – presented by Keychange

The Viljandi Folk Music Festival is an event that has consistently worked towards preserving live folk music tradition. International journalists have noted that, unlike in other parts of the world, where the majority of the audience at folk/global music festivals consists of middle-aged and older generations, in Viljandi, the festival is shaped by young people. It’s the organisers' firm belief, that the vitality of traditional culture can be maintained by young people.


The panel will be opened by Ando Kiviberg, the head of the Viljandi Folk Music Festival. He will introduce the main practices implemented over the past 30 years that have created new audiences not only for the Viljandi Folk Music Festival but also for the wider folk music field in Estonia. Representatives from the festival Oslo World, Kaustinen Folk Music Festival and Roots Music Denmark will share their experiences and thoughts in the panel discussion.

What attracts young people to folk music? What strategies are used to accomplish the goal of being popular amongst the younger generation? What are the experiences of different countries? What can we learn from each other?

Speakers:
- **Ando Kiviberg**, Head of Viljandi Folk Music Festival
- **Anne-Mari Hakamäki**, Programme director of Kaustinen Folk Music Festival
- **Laia Canals**, Director of Roots Music Denmark, Tempi, Chairwoman of Nordic Folk Alliance
- **Laura Camacho Salgado**, Head of international program at the festival Oslo World


Moderator: 
- **Marili Jõgi**, Artist Manager, founder and CEO of Moon Management


Laura Camacho SalgadoNO, CO