Johanna Sauramäki is the CEO and founder of Saura Booking Agency in Helsinki. She is a producer, manager and agent with twenty years of experience in live music events. Saura Booking Agency was founded in 2014 with a focus on exporting urban folk, pop and world music artists. Today the company represents 18 artists from the Nordic countries and Estonia. Johanna Sauramäki has also run a small festival and live music club in Helsinki.