Magda Cholyst is the Founder of Artist in Bloom – a creative agency dedicated to developing the competencies of artists and professionals through ambitious and innovative, future-oriented education. Artist in Bloom's team works with individual artists, managers, universities, festivals and institutions in Poland and abroad. Magda is a researcher diagnosing the key competencies needed to succeed in the culture market and an educator who updates concepts on transferring knowledge and designs modern developmental experiences for artists and professionals in the music industry. As a certified coach supporting the development of artists, she is named by the diversity initiative Keychange as one of the "leaders of the future".