Vlad Yaremchuk is the Programming Director of the biggest music festival in Ukraine. Located in Kyiv, the Atlas Festival emerged in 2015 as one of the main festival destinations in Eastern European, featuring artists like The Chemical Brothers, Placebo, Martin Garrix, Liam Gallagher, The Black Eyed Peas and ASAP Rocky. In 2021 it pulled over 600.000 festival-goers. Currently, Vlad is also representing the Music Saves UA initiative created by the Ukrainian Association of Music Events (UAME), the main goal of which is to raise awareness about the situation in Ukraine and raise money for humanitarian help via collaborating with artists, festivals, conferences and music organisations.