TMW is presented by Telia

Conference Programme

TMW Creative Impact Conference 01.-02. October 2021




10:00 – 12:00 Restaurant Nomel, Nordic Hotel Forum
Keychange Inspiration breakfast
For Keychange participants and by invitation

17:30 – 19:00 Tallinn Creative Hub
TMW 2021 opening reception – welcome with a PRO pass! 

PRO delegates’ meeting places in town:

Restaurant Peet Ruut (Rataskaevu 8 in the Old Town)

Fotografiska Cafe (Telliskivi 60a-8 at Telliskivi Creative City)



10:00 – 10:15 Opening speeches
​​Anneli Ott, Minister of Culture for Estonia

Feliks Mägus, Co-Owner and CEO of Nordic Hotels OÜ, General Manager of Nordic Hotel Forum

Helen Sildna, Founder of Tallinn Music Week and Shiftworks 

10:15 – 11:30
Opening Panel: Cultural Diplomacy, international work and export 

The past 1.5 years has forced us to turn inwards – busy with local politics, restrictions and regulations, home market ecosystems and organization maintenance work. While keeping things together at home, have we forgotten about the world outside? Has our international work suffered blows and setbacks? What have we learnt about ourselves, when tourists were gone, airports stood empty and music stopped playing? The world is opening up again, but where do we pick up and what shall we do better?

“Think global, act local” is a phrase we’ve all heard but how to really find the right mix of global and local in all operations? Is it time to fully embrace the sound of local in the era of global connectivity and greet the era of Cultural Diplomacy to connect the world through empathy and exchange? In this panel we’ll discuss cultural diplomacy, exports, place branding and new trends in touring and travel. After all, TMW was built to establish connections, and to create networks and opportunities.

Ursula Roosmaa
, MBE, Country Director at British Council Estonia
Kirsti Narinen, Ambassador to South Caucasus at MFA Finland, Former Finnish Ambassador to Estonia (DigiPRO)
Kaisa Rönkkö, Executive Director of Music Finland
Noel Toolan, Founder at KATALEST, international tourism and place branding expert
Gunnar K Madsen, Founder and Director of SPOT Festival (DigiPRO)

Paulina Ahokas, Managing Director of Tampere Hall

12:30 – 13:45
The Art of Public Gatherings: Health and Safety in Focus

Music industry in collaboration with its partners holds professional competences to secure health and safety for hundreds of thousands. It is an industry, trained to combat crises and tackle the unknown, often with dramatic risks involved. Recent years have offered global challenges unheard of before, and the predictions of extreme weather events and further pandemics are real. In an industry that is deemed more ‘risky’ than others, it is time to move the conversations on health and safety to the main room.

Jim Digby, President of the Event Safety Alliance (DigiPRO)
Scott Lavender, Head of Touring for Finland and the Baltics at Live Nation
Jako Vernik, Strategic Advisor at Estonian Rescue Board
Ieva Irbina, Chairperson of the board at Hanzas Perons, formerly director of Positivus Festival, co-chair of the Latvian Music Industry’s Council to the Minister of Culture, Member of the Board, Association event promoters in Latvia and Association of Latvian event venue
Urmo Aava, Director of Rally Estonia

Moderator: Helen Sildna, Head of Tallinn Music Week and Station Narva festivals

14:00 – 15:00
Live DMA presents: Come Together: the European live music sector joins forces… and it works! 

Live DMA is by nature an international collaboration network based on shared visions and values. In times of crisis, live music venues, clubs and festivals are looking for support, advice, community, collective voice, representation, advocacy work and dialogue with governments.

Turning competitive schemes into cooperation and solidarity is key to leveling up the conditions for the local music scenes in Europe. When working together, venues, clubs and festivals support each other and participate to change our music industry towards a fairer ecosystem.

Let’s dive into the success stories of Live DMA members and see how the European programmes such as Creative Europe and Music Moves Europe support cooperation projects.

Ingrid Stroom, Head of LiveME, Live DMA
Reeta Maria Pankka, Co-owner of TMH Productions Ltd
Simone Dudt, General Secretary of European Music Council
Susanne Hollmann, Deputy Head of the Cultural Policy Unit of European Commission (DigiPRO) 

Marc Steens, Coordinator of Clubcircuit, Live DMA

15:00 – 15:30
Live DMA Flash presentation
Observation: presentation of the Survey 

This presentation will be an opportunity to better understand the live music venues and clubs’ landscape in Europe, mentioning the impact of Covid-19 on the scene, and paving the way towards European Music Observatory.

Arne Dee, survey coordinator of Dee Music, Live DMA

Audrey Guerre, coordinator of Live DMA

16:00 – 16:30
Keynote: President Toomas Hendrik Ilves: “30 Years of Independence – did Estonia sing its way to freedom?”

Toomas Hendrik Ilves is best-known internationally for his work in 1995 – 2016 pushing Estonia to digitize its government. During his presidency in 2006 – 2016, he repeatedly spoke at the TMW conference on the connections between human rights, freedom of speech and rock’n’roll. He is currently writing a book on democracy in the digital era and has spoken at many international forums about European integration, e-government and cyber security.

16:30 – 17:00
Interview with Billy Bragg (DigiPRO) by Artemy Troitsky 

Singer-songwriter, activist, music historian and writer Billy Bragg has been active in music and politics for over 35 years. Bragg travelled twice to the Soviet Union when Mikhail Gorbachev started to promote the policies of perestroika and glasnost. In 1987 he played at Tallinn’s Linnahall and played a DJ-set of The Clash songs in a local nightclub. Bragg will be interviewed by Artemy Troitsky, a Tallinn-based Russian music journalist. In addition to the nuances of Western leftism and its bureaucratic mutations in the USSR, the conversation will tackle changes brought about by the perestroika and the Estonian Singing Revolution, as well as the role of music and freedom of speech in the fight against authoritarianism in the 21st century.

17:00 – 17:15  Q & A: Billy Bragg and Toomas Hendrik Ilves, moderated by Artemy Troitsky  

17:15 – 17:30 Reception hosted by Fairmus & Digiciti
Nordic Hotel Forum Conference Lobby 

17:30 – 18:30 Reception hosted by Live DMA, in collaboration with City of Tallinn, a candidate 2021 for UNESCO City of Music

Restaurant NOHO, Nordic Hotel Forum (downstairs)


11:45 – 12:45 Live DMA presents: Don’t Stop Me Now! Resilience and recovery towards a fairer live music ecosystem 

The pandemic will have a lasting impact on the live music sector, which was hardly hit by the restrictions. The crisis blew up the challenges that venues, clubs and festivals were already facing. When getting out of the crisis, our local music scenes will have to recover by rebuilding a safe and inclusive relation with their audience, supporting new and diverse talents despite their weakened business models, and transiting toward more sustainable equipment and practices.

Let’s discuss the initiatives and good practices developed so far and raise the needs and challenges left to support the sector and make real change happen.


Marc Wohlrabe, co-founder & board member of Clubcommission/LiveKomm, Live DMA
Kathy Bajaria, DJ & cultural manager of Helvetia Rockt, Live DMA (DigiPRO) 
Gonçalo Riscado, co-founder & Managing Director of Circuito/MusicBox, Live DMA

Federico Rasetti, Managing Director of KeepOn, Live DMA

13:30 – 14:45 Tech, Data and Music

13:30 – 14:00
MusicDNA presentation: How to increase international transparency and sustainability within public performance over broadcast

MusicDNA is one of the largest broadcast monitoring services in the world, covering more than 30.000 radio stations in 167 countries, with a goal to turn the company’s core technology into a new standard to increase transparency and a more equitable distribution of revenue. 

The first findings from the company’s research project, MuSEc (“MusicDNA Sustainable Ecosystem”), carried out in 2020 with the focus on increasing transparency and sustainability within the international music industry, documents the lack of transparency between Nordic countries and their royalty collections abroad. 

Can lost royalties be documented and collected? CEO of MusicDNA Dagfinn Bach and associate professor at the University of Agder Daniel Nordgaard will let you know.  


Dagfinn Bach, CEO of MusicDNA
Daniel Nordgaard, associate professor at the University of Agder, MusicDNA 

14:00 – 14:30
Fairmus & Digicity presentation: Streaming music can be fair trade

Artists deserve clarity about the economics of music streaming. Performers, songwriters and composers receive only a small portion of revenue due to poor royalty rates. Whilst these issues predate the pandemic, this has been thrown into sharp relief by the loss of live music, which continues to impact them. Estonian new music streaming platform Fairmus aims to bring transparency and fairness to artists and rights holders through accurate and timely data on who did what and who owns what.

This notorious challenge can be addressed by the copyright infrastructure built by Digiciti that facilitates the registration and search of reliable copyright management information. Aligned with the Ministry of Justice and the Patent Office, stewards of the intellectual property policies, Digiciti and Fairmus join forces to leverage the world of numbers for the music makers.

Philippe Rixhon, Research & Innovation Director, Digiciti
Reigo Ahven, CEO, Fairmus
Margus Viher,  Director, Estonian Patent Office

14:30 – 14:45 Q & A with the presenters’ teams

15:00 – 16:00 
The Sound of Local in Global Connectivity

The time of pandemia has made us all look more closely toward the local music infrastructure and the close connections around us, yet some beautiful global collaborations have emerged too. What is the sound of local in context of global and what are the universal, yet authentic features that speak to audiences across the globe? The sound of Estonia or Iceland – does it exist? How can we support music to travel and find the listeners here and there?

Howie B, Producer and composer, founder of Pussyfoot Records
Mari Kalkun, musician, singer-songwriter
Maarit Kangron, Chief Executive Producer at Eesti Kontsert

Michael Pärt, Producer, Music Editor and co-founder of the Arvo Pärt Centre


12:00 – 13:00 
Keychange presents: Equality as a Business Advantage

Contemporary businesses are realising that enabling women’s full potential delivers returns. For business, equal opportunities for women and men means: access to the full talent pool in our society; a more balanced decision-making process; greater appeal to the consumer base; an enhanced corporate reputation; and even a more stable supply of basic commodities. Is your business taking it seriously?

Clara Bodin, Global Lead for Diversity & Inclusion at Telia Company (DigiPRO)
Ragnar Berthling, Managing Director of Musikcentrum Öst/Sweden, Co-founder of Keychange
Lena Ingwersen, Project Manager of Music Cities Network, Cultural Manager & DJ

Paul Cheetham, host of “the SuperSwell” & “We Talk: Live Music” podcasts

13:15 – 14:15 
The Future of Music Business Education 

Tech has revolutionized the music industry, wreaking havoc on traditional business models within the past decade. What about music business education? Looking at what generation Z is following and getting excited about, the change is here to continue. Future skills, an emerging industry trend, is a topic we should discuss, as well as determine, what are the gaps, grey areas, and obstacles on the way of the music business curriculum. How can we best use tech to help young creators develop their talent?

Howard Monk
, Music Business Educator (#TheWRD // BIMM // University of Westminster // University of the Creative Arts)
Rainer Sternfeld, Managing Partner at NordicNinja VC, Co-Founder of kood/Jõhvi
Juko-Mart Kõlar, Director at University of Tartu Viljandi Culture Academy
Ivo Lille, Director of Georg Ots Tallinn Music College, stepping into the position of Music Adviser of Estonian Ministry of Culture
Clio Flego, Independent Arts Programmer, Cultural Manager and Fellow Researcher at the University of Genoa

Sten-Kristjan Saluveer, Innovation Leader, Strategist & (Policy) Advisor between Media x Tech x Venture Capital

15:00 – 16:00 
Eesti muusikaturu fookuspäev esitleb: uus kuum Eesti muusikatööstus – kes on pildil? – eesti keeles (in Estonian)

Eesti koduturul on ka pandeemia varjus toimunud põnevad arengud, lisandunud uued ettevõtted, partnerlused ja tegevussuunad, mis tegelevad kohaliku talendiga rahvusvahelise muusikatööstuse mängureeglite vääriliselt. Kes veavad masinavärki, mis toetab talenti ja tahet? Millised on edukad bändi- ja brändipartnerlused ja ärivisioonid? Kes ja kuidas võidavad mängu, milles põrkuvad  globaalne ambitsioon ja regionaalne realiteet?

Sandra Perens, A&R manager, Tier Music Publishing
Kertu Mägar, FAAR Music manager, artistide ja plaadifirma suhete koordinaator
Kristjan Heinmets, Gateway Management artisti manager ja nõustaja
Kaarel Sein, Founder of GRIND, promoter and artist manager  

Tambet Mumma, Moonwalk Stuudio asutaja ja manager

16:15 – 17:15 
Keychange Roundtable discussion: Programming gender-balanced festival line-ups
The percentage of women and gender minorities on stage has been much debated. Festival programmers and curators, let’s share views and practices on gender balance in the music industry and how we as festivals strive to change it. Please join our round-table and bring an open mind – it’s all about sharing ideas, best practices and keeping a creative approach to the future. Join the table and share your thoughts, ideas and experiences. Stay for five or fifty minutes. If there are no free seats, you can claim your place at the table.

Hosted by:
Ragnar Berthling, Managing Director Musikcentrum Öst/Sweden, Co-founder Keychange
Mia Ternström, Keychange Project Manager


11:45 – 12:45 
Music Supervisors: music in film, advertisement and gaming 

Presentation: Thomas Golubic: Music as a tool for storytelling 

Presentation: Annette Gentz: How does it work? How do I get my music in films ads or theatre plays?

Followed by Q&A

Thomas Golubic, Music Supervisor, co-founder of Guild of Music Supervisors
Annette Gentz, agent and manager at Annette Gentz Music & Film Arts 

Dan Koplowitz
, Owner of Friendly Fire Licensing

13:15 – 14:15
Workshop: The People Puzzle: Building Your Team – registration required

You understand the role of managers, booking agents and sync people. The question now is – do you actually need their help? What should you be doing on your own and when is the right time to look for support? How do you successfully build a team and a timeline to get the most out of your releases? In this workshop Marc Brown and Jamie Ford from Byta will lead you through the maze of teams and timelines to help you solve the People Puzzle. Expect practical information, strategic advice and communication tips, delivered using case studies and examples of successes and failures. This workshop is designed to help you take control of your career..


Marc Brown, Founder of Byta
Jamie Ford, Founder of Honeymooner, Artist Manager at Concrete, Head of Artist & Label Services at Byta

14:30 – 15:45
Artist workshop: Taking Charge of Your Finances – registration required
As the music industry is becoming more and more complex every day, good financial planning is playing an increasingly important role in any artist’s or manager’s job. Knowing where, how and when your money flows is key as income streams are becoming much more diverse and often only make fractions of Euros. So where can you save money, where do you spend it most wisely, and how do you actually manage your income at all? Some guidance.will be given by Hannes Tschürtz, founder of Ink Music


12:00 – 13:00 
Eesti muusikakriitika aruteluruum – eesti keeles (in Estonian)
Lugeja ja reklaamirahad on kandunud ühismeediasse ja vanakooli väljaanded tõmbavad kultuuriteemadele eraldatud ruumi üha enam kokku. Samas on süvenemissuutlikke väljaandeid juurde tekkinud ning digimeedia pakub muusikaajakirjandusele võimalust luua kitsa elitaristliku või kogukondliku publiku maitse kujundamise asemel jõulisemalt ühendavaid alternatiive. 

Millised on nõudmised „õigele kriitikule“ ja kust nad tulevad? Kuidas süvamuusika tutvustamise keelt ja vahendeid kaasajastada? Kas ja kuidas erinevate lähtepunktide, lähenemisviiside, teadmiste ja kogemustega kriitikud võiksid leida ühise aruteluruumi?  Kuidas jaguneb vastutus kultuuritarbijate, -teavitajate, -rahastajate ja haridusasutuste vahel?  

Janar Ala, Postimehe kultuuritoimetaja
Mariliis Mõttus, Müürilehe muusikatoimetaja
Kaspar Viilup, ERR Kultuuriportaali peatoimetaja
Maria Mölder, Sirbi muusikatoimetaja
Ingrid Kohtla, TMW kommunikatsioonijuht

Brigitta Davidjants
, EMTA teadur

14:00 – 15:00 
Avalike ürituste turvalisus – eesti keeles (in Estonian)

Tervisekaitse ja turvalisus on teemad, mida ürituskorralduse valdkond peab tulevikupandeemiaid ja kliimamuutust silmas pidades aina tõsisemalt arvesse võtma. Seoses üleilmse -pandeemiaga on ürituste korralduses juba toimunud suured muutused. Kuidas on kohanenud uute nõuetega eri valdkonnad ja mis on olnud ühised kitsaskohad ning lahendused? Eriolukorras tegutsenud eksperdid ja ettevõtjad jagavad kogemusi ning avavad uute arengusuundade tagamaid.

Eigo Sõster, sündmuste turvalisuse ekspert, Meeskond Security juht
Heiko Leesment, Häirekeskuse 112 teenuse juht 
Janno Siitan, Rally Estonia haldusjuht
Anu Rannu, Viljandi pärimusmuusika festivali korraldaja, Eesti Pärimusmuusika Keskus MTÜ büroojuht

Eva Saar, Festivali Jazzkaar turundusjuht ja produtsent

15:30 – 15:50 
LiveDMA flash presentations: Inclusion: Try-angle, a collaborative tool to share innovative ways of building new audiences. 

A powerful artistic performance, a memorable night out with your friends or a successful festival all rely on the same three elements. It is an interaction between artists, audience and setting. The role of a venue, club or festival is to manage and set up the interaction between these three. Therefore, we present to you the Try-Angle, a hands-on method which depicts how live music professionals explore the relationship between audiences, settings and artists in new ways. Whether you wish to take a step back and reflect on the work you are doing or need to formalise your working processes to the most recent people in your team, the Try-Angle is a methodology created by live music professionals for live music professionals.

Speaker: Ken Veerman, freelance consultant, coach, leader and manager for not-for-profit organisations, LIve DMA

Moderator: Juliette Olivares, project officer of Live DMA

16:00 – 16.30 
Live DMA flach presentation: Ecology: The Digital Safaris on Sustainability go LIVE

The Digital Safari on Sustainability gives live music professionals the opportunity to virtually visit live music scenes which work in an ecological way. From catering to sustainable building, up to the mobility of the audience and artists or the way they manage waste, benefit from concrete tips on how to think and act in a sustainable manner in a live music venue or club. This time Digital Safari on Sustainability visits Alexela Concert Hall in Tallinn.

Aili Maruyana, Project Manager of PULSE, Live DMA
Aivar Sirelpuu, General Manager of Alexela Concert Hall

Moderator: Juliette Olivares, Project Officer of Live DMA


Progear x Ableton demo room

11:30 – 13:00 
Tallinn Ableton Meetup / Artist Focus: Johannes Ahun, OOPUS

Johannes Ahun is the musician and sound engineer behind the audiovisual band OOPUS. Johannes obtained a degree in sound technology from the Viljandi Academy of Culture. He has been active in the live music industry since 2009 and has worked with various well-known local artists, either producing, recording, mixing or mastering. In this session, Johannes will introduce Digital Audio Workstations from two perspectives: production and live

13:30 – 16:00 
Tallinn Ableton Meetup #12| Stage Performance – Ross Linnamägi
Follow-up to last year’s popular “Introduction to Sound and Modular Synthesis” session. This time musician Paula Hakkaja shows how to combine modules into a stand-alone synthesizer and use it to create different rhythms and sounds.


11:30 – 12:30 
Mentoring session: Simeon Pranger, Treetop Agencyregistration required 

Topics to discuss: live market, work of a booking agency but also general artist development. Especially when it comes to stimulating organic growth and helping artists to stay true to their creative endeavours within marketing strategies.

13:00 – 14:00 
Mentoring session: Lim Doyeon, Highjinkx, Beeline Records registration required 

Topics to discuss: insight into the Korean market, touring in Korea, showcase festivals in Korea, digital distribution advice (Korea has different platforms from the rest of the world).

14:30 – 15:30 
Mentoring session: David Manders, Liquid Management registration required 

Topics to discuss: self-releasing, i.e. Management operating as a label – doing distro deals and putting teams together to work on the release, Management agreements

Strategy early with new artists – not giving away long-term rights, self-releasing, enough music ready to keep the momentum going, making sure to have your brand together and a story started before approaching labels.

16:00 – 17:00 
Mentoring session: Ula Nowak, Mosaic Beats registration required
Topics to discuss:
– Setting goals, where I am now and where I would like to be in 5/10/15 years, what kind of steps I should take to reach the goals
– How to attract the attention of the organizers, where to be visible, how to write an attractive bio, etc.
– Central European market
– Sustainability, green matters


17:15 – 17:30 Nordic Hotel Forum Conference Centre lobby (2nd floor)

Reception hosted by Fairmus & Digiciti 

17:30 – 18:30 Noho Restaurant & Bar, Nordic Hotel Forum
Reception hosted by Live DMA, in collaboration with City of Tallinn, a candidate 2021 for UNESCO  City of Music

Opening notes:
Vadim Belobrovtsev, Deputy Mayor of Tallinn
Ingrid Stroom, Head of Live Music Estonia, Live DMA
Audrey Guerre, LiveDMA coordinator
Elda Gomez, survey coordinator of ACCESS; LiveDMA

Friday, 1 October

18:30 – 19:30 F-Hoone 
Made In Canada Reception 

Hosted by The Canadian Independent Music Association (CIMA), in partnership with BreakOut West and the Canadian Embassy to celebrate 30 years of diplomatic relationship between Canada and Estonia! 

Opening notes: 

Kevin Rex, Ambassador of Canada to Latvia, Estonia & Lithuania
Liam Prost, Programming Manager of BreakOut West
Helen Sildna, Founder of TMW

PRO delegates’ meeting places in town:

Restaurant Peet Ruut (Rataskaevu 8 in the Old Town)

Fotografiska Café (Telliskivi 60a-8 at Telliskivi Creative City)




11:45 – 12:45 

Major labels working with homegrown talent 

Major labels in 2021 – what has changed? The busiest talent scouts in individual markets, large global music networks to offer global careers, hubs of collaboration for local labels and brands? What just a decade ago were mostly distribution offices for global repertoire, have suddenly made new talent in the Baltics buzz with new projects, brand collaborations and attentive A&R. We zoom into the work of three major labels in our region and find out what their agenda consists of.

Kaisu Pulli, Director, Partner Services & Baltics for Sony Music Entertainment
Petri Mannonen, General Manager Baltic Region, Universal Music Group 
Mikko Manninen, General Manager Baltics, Warner Music Group

Toomas Olljum, Founder and CEO of Made In Baltics Entertainment


10:15 – 11:15 
HEMI presents: From Baltics to Balkans
Strangely enough, the world occasionally feels more connected now than before as we’re mostly meeting online no matter how near or far. Still, some regions seem to have a harder time in making themselves heard than others and the road to/from some places just seems so damn long and complicated. In this session, we’ll discuss what has worked for artists from the more ‘exotic’ and ‘rural’ areas in Western Europe’s sense in breaking out of their region, how we can support our local scenes in doing so and how to become more connected. 


Login Kochishki, Goalkeeper at Password Production, Founder of Taksirat Festival 
Anca Lupes, Founder of Mastering the Music Business (DigiPRO)
Juliana Voloz, Agent at JV Promotion
Mark Dieler, Project Manager of Cindy & Kate

Moderator: Balazs Weijer, ​​Programme Director of MOST and Head of Programming at Hangvető

11:30 – 12:00 Sustainable music events  

Case study 1: Flow Festival

Case study 2: WORM Rotterdam


Katariina Uusitupa,  Production Manager of Flow Festival
Richard Foster, Communications Manager at WORM

12:00 – 13:00 
Talent Agency 2030: 
A discussion of agents on the present and future of talent agencies. What has changed and what will stay? Do we see some patterns emerge to reshape the industry we’re in? How to keep and grow the roster of talent, but also, stay attractive to the new generation of the music industry, entering the game? 

The conversation will be moderated by Hannes Tschürtz, whose Ink Music just closed the live division after 20 years. What is the new era that COVID has pushed the talent agency market towards?

Natasha Padabed, Founder of More Zvukov Agency
Steven Matrick, Kepler Events, manager of APTBS and Luke De-Sciscio, co-founder of the New Colossus Festival 

Hannes Tschürtz, Founder of Ink Music


10:45 – 11:45 

IMPALA presents: State of Baltic indies
IMPALA is the European association of independent music companies. Formed in 2000 by prominent independent music companies and national trade associations, IMPALA is a non-profit making pan-European organisation with over 5,000 members. IMPALA has a broad-ranging agenda and a mission to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change and increase access to finance.  How is this agenda moving forward in the Baltics? What is the position of local independent record labels? We will discuss the situation of the Baltic music markets with key players from the region.  

Marii Reimann, co-founder and manager of Monday Morning Management, Estonia
Mark Harold, former Night Mayor of Vilnius, Chair of Vilnius Night Alliance, Lithuania
Guna Zucika, founder and owner of Every Little Thing, manager of Carnival Youth, Latvia

Kees Van Weijen, President of IMPALA


10:30 – 11:30 
Sync or Swim: case studies in the synchronization process 
How does someone’s music end up in commercials or movies? What does that process actually look like? If I do want my music to be placed and collaborate on international projects, what are the things to keep in mind and do I even stand a chance?

Experienced and award-winning experts on the topic who have also all worked with Estonian artists and composers and will shed some light on the process by sharing some case studies.

Brooke Wentz, Founder of Seven Seas Music and The Rights Workshop
Seiya Matsumiya, CEO and Producer of Black Cat White Cat
Dan Koplowitz, Owner of Friendly Fire Licensing

11:45 – 12:45 
Workshop: Music marketing in the age of social media: How to build your own community – registration required

Nikita Wiessner
, General Manager of bitbird

Over 40.000 tracks are being uploaded to Spotify every day and social media platforms like TikTok have made it easier than ever to share your music with the world. But how do you effectively stand out and convert users to fans? In this workshop we’ll discuss how building a community can help get your music heard by many.


11:45 – 12:45
Discussion: Mental Health. Dealing with burnout

Rosana Corbacho, Music Industry Psychologist, Founder of M.I. Therapy

These uncertain times have been extremely stressful for countless music professionals. Many have been out of work and many have never stopped working day and night but without much motivational “reward”, their efforts have perhaps only been met with disappointment, uncertainty, cancellations etc. This has led to lots of people struggling with long term stress, anxiety and eventually burnout.

Rosana Corbacho will help to recognise signs that you might be on the verge of burnout, discuss how to cope with these things, offer some practical tools and a safe space to share and ask questions. 


10:00 – 12:30 
Make Music with VCV Rack: Paula Hakkaja 

10:00 – 12:30 
A follow-up to last year’s popular “Introduction to Sound and Modular Synthesis” session. This time musician Paula Hakkaja shows how to combine modules into a stand-alone synthesizer and use it to create different rhythms and sounds.


10:00 – 11:00
Mentoring session: Brooke Wentz (USA), Seven Seas Music – registration required

Topics to discuss: music licensing; synch licensing; copyright; publishing; media placement

Mentoring session: James Barker (UK), Mystic Sons – registration required

Topics to discuss: UK press and radio, release timelines, Digital Strategy

!! 13:00 Shuttle Bus: Nordic Hotel Forum – Club Hall


13:00 – 14:00 Brunch

14:00 – 14:15
Keynote: Rave of the neurons

Kristjan Port, sports biologist and director of the TU Institute of Health Sciences and Sports Sciences 

People have loved dancing from the beginning of time. They dance collectively and alone, as a form of self-expression, ritual or entertainment. Dance is the art form in which human movement becomes the medium for sensing, understanding, and communicating ideas, feelings, and experiences.

But how does neuroscience explain a person’s urge to dance? Why do our bodies yearn to dance?

Tantsusäuts / Dance Tweet by Keiti Vilms, digital writer (tweeter)

14:15 – 15:15
Night & Nurture
The night-time economy around club culture provides places for people to connect and innovate. Yet some might see its economy as the invisible one, as it only happens at night. However, with the right policies, and collaboration between stakeholders, it brings valuable economic, social and cultural sparkle to urban areas. Let’s reimagine the post-COVID role of night-time economies and club culture.

Lutz Leichsenring, Co-Founder of VibeLab, executive board member for the Berlin Clubcommission
Luke Teetsov-Faulkner, Co-founder and owner of Sveta Bar, Estonia 
Helgi Saldo, LGBT activist, performer
Eva Maria Kangro, psychologist
Mart Luik, Business Director of Tallinn Strategic Management Office
Natalie Mets, candidate of the Tallinn Night Mayor position

Kärt Kelder, cultural journalist

15:30 – 16:30
Dirty Years of Dancing – from post-soviet to fluid future
The underground culture cauldron of post-Soviet countries is boiling over. Let’s look at how 30 years of freedom have developed our glocal club scenes – what makes the former Eastern bloc so charming to the international lifestyle outlets; what are the setbacks of the newly discovered “next big thing” tag, and what’s the state of affairs compared to the Nordic countries. Most importantly, how long will the party last? 

Elena Natale, Co-founder of HALL
Anders Melts
,  musician, Founder of Beats from the Vaults, Estonia
Vidmantas Čepkauskas, Creative Director of Opium Club, Lithuania
Stepan Kazaryan, Founder of Connected Agency, Moscow Music Week and БОЛЬ festivals, Russia
DJ Kuldon, mover & shaker of Russian scene in Estonia
Charch, Georgian DJ and artist, Biit Me records resident in Tallinn and Riga

Moderator; John Robb, Louder Than War

17:00 – 18:00 Discussion and book presentation:
Johann Merrich: A Short History of Electronic Music and Its Women Protagonists

The technological and philosophical developments of sisters, wives, and others in electronic music who had their stories overshadowed finally receive the spotlight in Johann Merrich’s book.

To be followed by a discussion between Keychange talents:

Johann Merrich, musician at L’impero della Luce, independent researcher
Charlotte Bendiks, Musician, DJ, producer
Katja Andrikova, DJ, designer, radio host 
Maarja Nuut, musician

18:00 – 19.30 Film screening: Sisters with Transistors (2020)

Lisa Rovner’s documentary maps a new history of electronic music through the visionary women whose radical experimentations with machines redefined the boundaries of music, including  Daphne Oram, Bebe Barron, Delia Derbyshire and Wendy Carlos.
With the wider social, political and cultural context of the 20th century as a  backdrop, this archival documentary reveals a unique emancipation struggle, restoring the central role of women in the history of music and society at large.

Both the book presentation and film screening are free of charge


13:00 – 13:45
Brunch – welcome with a PRO pass! 

15:00 – 16:30
Sabin audiobar (Kalasadama 8)

DIY Culture from Death By Audio to A Place to Bury Strangers. Interview with Oliver Ackermann by Alex Maiolo

16:00 -18:30

Cinema Sõprus (Vana-Posti 8)
Hatari documentary screening and artist talk
16:00 – 18:00 A Song Called Hate (2020) screening

18:00 – 18:30 Artist talk with Hatari and Bashar Murad

17:00 – 18:00
Book presentation and talk: A Short History of Electronic Music and Its Women Protagonists by Johann Merrrich

18:00 – 19.30
Film screening: Sisters with Transistors (2020)

PRO delegates’ meeting places in town:

Restaurant Peet Ruut (Rataskaevu 8 in the Old Town)

Fotografiska Cafe (Telliskivi 60a-8 at Telliskivi Creative City)