Conference Programme

TMW 2024 will take place on 3 – 7 April and the conference on 5 – 6 April 2024. The programme will be announced in spring 2024. Until then you can check out last year’s conference programme below. PRO Pass holders can watch panel recordings on the DigiPRO platform.


Tallinn Music Week 2023 Conference
Fri, 12 May and Sat, 13 May┃ Nordic Hotel Forum

Delegates’ brunch. TMW 2014. Photo: Tõnu Tunnel

FRIDAY, 12 MAY

SIRIUS 12 MAY

10:00 – 10:15 Opening speeches 

Heidy Purga, Minister of Culture for Estonia
Georg Häusler, European Commission, Director for Culture, Creativity and Sport (video greeting)
Helen Sildna, Director of Tallinn Music Week

10:15 – 11:30 Opening Panel: Music Moves Europe (MME) – Music Policy update

The music sector as any other cultural sector has been greatly influenced by the challenges in our societies – climate change, war, inflation and effects of the pandemic. All these crises, complex and “wicked” in nature, can only be navigated together through broad-based collaboration between all stakeholders – artists, creators, entrepreneurs and associations, policy makers, politicians and the wider public. The music sector’s  goal is to make ourselves better heard and better understood. So what has the crisis taught us about dialogue and how to take it to the next level?

Tallinn Music Week has the honour to host a kick-off session of a new series of 10 dialogues under the Music Moves Europe initiative (MME), steered by the European Commission, and happening at music conferences all over Europe. This will offer a fresh opportunity for dialogue between the European Commission, the Member States and the music ecosystem stakeholders.

Here is a panel discussion to help us understand how the music sector  sector looks from the policy makers’ point of view.  

(Join the MME Dialogue Session at TMW on Friday, 12th May, 13:00!)

Keynote address by Virgo Sillamaa, music policy researcher and the research coordinator for EMEE –  European Music Exporters Exchange.

Based on a recent thesis, the keynote outlines the various ways music ecosystem actors organise their political representation and seek to influence policy. It also reflects on how historical concepts, tacit assumptions and thought patterns can sometimes blind us to societal change and the need for social innovation to ensure that music policy fits the age we are in.

Followed by a panel discussion:

Susanne Hollmann, European Commission, Deputy Head of the Cultural Policy Unit
Uldis Zariņš, Deputy State Secretary of the Ministry of Culture of Latvia
Kimmo Aulake, Special Government Advisor, Department for Art and Cultural Policy at the Ministry of Education and Culture of Finland
Ave Sophia Tölpt, Director of Music Estonia
Dino Lupelli, General Manager of Music Innovation Hub and Linecheck

Moderator: 
Virgo Sillamaa, Music Policy Researcher and the Research Coordinator for EMEE, European Music Exporters Exchange

11:30 – 11:45 Break

11:45 – 12:45 Brand Partnerships and Sponsor Deals in Music 

11:45 – 12:00 Keynote presentation by Manuel Hubault, Director of Global Brand Partnerships Development of Superstruct Entertainment: Integrated Brand PartnershipHelping Brands unlock true value of partnering with Festival IPs

At a time where 44% of Gen Z and Millennials factor festivals in their holiday plans (source: GWI, 2022); at a time where music festivals are the most sought-after event type globally (source: eventbrite, 2023); at a time where an increasing number of marketers are seeking for meaningful ways to connect with consumer and fan audiences via cultural marketing initiatives (sports, influencers, gaming, music, etc…), music festivals are still too often looked at as ‘nice to have’ event sponsoring opportunities by brand executives rather than integrated communication enabling platforms. We will discuss development areas festival IP owners are or should be undertaking to help marketeers and other stakeholders unlock the full value benefit of such collaborations, and what good looks like in a post-COVID experience-first (but not experience-only) economy.


12:00 – 12:45 Followed by a panel discussion on trends in sponsorship, brand collaborations and value based partnerships. The discussion will zoom into the case-study of Flow Festival and will analyse how the market has changed over the years – discussing the untapped potential of music and culture events as well as expectations on the brands’, festivals’ and audience point of view.  

Vilja Grotenfelt, Head of Sales and Marketing at Flow Festival
Martin Österberg, Head of Marketing and PR at Polestar
Manuel Hubault, Director of Global Brand Partnerships Development of Superstruct Entertainment

Moderator:
Piret Reinson, Brand & Communications expert, Co-founder of Lyfery

13:00 – 14:00 Studios on the rise

Out with the old in with the new – studios are rethinking the old revenue models and reimagining what a studio can be. But it’s not just about money, studios are finding new ways to create and to be creative, and to become international hubs of activity. Whether it’s songwriting camps, artist residencies, education academies, writing for TV and film or even tapping into new government-based initiatives, their output is getting a huge boost. This panel includes speakers from Holland, France, Iceland, Germany and Estonia, and the perspective of established studio institutions, brand new studio start-ups and municipalities. 

Whether you’re a studio owner looking for inspiration to take your operation to the next level or an artist looking for opportunities to get involved, this panel has got something for you.

Curated by Music Estonia

Speakers:
Malik Berrabah, CEO and Music Producer at Wisseloord Studios / Wisseloord Academy
Mahaut Dufour Lamanthe, Business development specialist at Artistic Palace / Loom
Leifur Björnsson, Project Manager at Iceland Music Export
Eduardo Garcia, CEO of German Wahnsinn GmbH
Henrik Ehte, Ambassador at Estonian Funk Embassy

Moderator:
Alex Maiolo, Musician, Modular synth enthusiast, Journalist

14:30 – 15:50 Digital Innovation and A.I. – how will future shape music industry

14:30 – 14:45 Keynote by Linnar Viik, founder of AI powered pop art museum PoCo.art

Linnar Viik is an Estonian information technology scientist, entrepreneur and IT visionary. Currently he is a visiting lecturer at University of Tartu, Estonian Academy of Arts and Tallinn University, Partner and Member of the Board of Mobi Solutions and Chairman of the Supervisory Board of EIT Digital. Linnar is Founder of PoCo, a new pop art museum in Tallinn and member of The NATO Advisory Group on Emerging and Disruptive Technologies.

14:45 – 15:00 Keynote by Agnes Chung, Senior Director AI & Search at musicube by Songtradr

Agnes Chung co-founded Musicube in 2019 to revolutionise music discovery. Together with her team, she is uncovering the relationship between data and music and is training her own artificial intelligence.

15:00 – 15:50 HEMI Future of Music Business: How technology is shaping the music industry

The music industry is constantly being shaped by new tech. What are today’s emerging technologies that are driving massive changes in music? Music and technology have become irreversibly intertwined, with social media creating superstars and streaming services dethroning music moguls. The industry will surely never be the same, and the effects of technology may be more significant than some realise.

Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI)

Speakers:
Marcelo Garibotto, Director & Founder of VIA Music Group
Reigo Ahven, CEO & Co-founder of Fairmus
Kristjan Heinmets, Founder and Artist Manager of Gateway Management/Redline

Moderator:
Yannis Lliopoulos, Senior Programme Manager at ICMP, Founder of The Sound of Everything

16:00 – 17:00 Interview: Ed O’Brien (Radiohead and EOB)

As guitarist and backing vocalist for Radiohead, Ed O’Brien developed a distinctive and deeply textural style that served as a sonic cornerstone of influential albums like OK Computer (1997) and Kid A (2000). Along with Thom Yorke and Jonny Greenwood, O’Brien was part of the three-guitar battery that was a hallmark of the band’s sound. Ed released his first solo album Earth under the name EOB in 2020. He was a founding director of the Featured Artists Coalition, a nonprofit organisation that protects the rights of artists in the digital age. 

This TMW 2023 keynote interview will touch upon the Radiohead revolution and their role as music industry innovator, from their famously disruptive “pay what you want” release of In Rainbows to paving the way for green touring in 2007. We will get up close and personal with Ed on his own journey of discovery and healing, his solo material as EOB, and his views on the power of culture in an era of climate emergency.

Interviewed by Oisin Lunny, Co-founder of Galaxy of OM, marketer, podcaster, MC


CAPELLA 12 MAY

11:30 – 12:45 Focus on Music in Cities with inputs from the Center for Music Ecosystems and the Music Cities Network

11:30 – 11:45 Book Presentation keynote by Shain Shapiro: This Must Be the Place: How Music Can Make Your City Better presented by the Center for Music Ecosystem

This Must Be the Place introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed. Arguing for the transformative role of artists and musicians in a post-pandemic world, This Must Be The Place not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists and activists everywhere to begin the process of reinventing the communities they live in.

11:45 – 12:00 Presentation of the European Music Policy Exchange (EMPE) Handbook by Lena Ingwersen and Shain Shapiro, presented by the Music Cities Network & Center for Music Ecosystem

The European Music Policy Exchange (EMPE) is the first of its kind think-tank for music policy makers to integrate and enhance the role that music plays across city priorities, including jobs and skills to education, climate action to infrastructure, tourism to the night time economy, gender equality and strategic planning.

Created by the Center for Music Ecosystem and the Music Cities Network co-funded by MusicAire, the project aims to demonstrate that music can be a tool to make cities better, specific to each of the policy areas we’re discussing

Ahead of the publication of the European Music Policy Exchange Handbook, Lena Ingwersen (Music Cities Network) and Shain Shapiro (Center for Music Ecosystem) provide an overview of its key recommendations.

12:00 – 12:45 Panel discussion “The economic impact and social benefit of music in cities”

Speakers:
Shain Shapiro, Executive Director at Center for Music Ecosystems 
Timo Wiesmann, Managing Director of Hamburg Music 
Natalie Mets, Nighttime Advisor for Tallinn City
Stuba Nikula, Managing Director at Helsinki Events Foundation

Moderator:
Lena Ingwersen, Managing Director at Music Cities Network 

13:00- 14:30 Music Moves Europe Dialogue Session: The age of ecosystems – how to further develop a sustainable European music ecosystem in transition?

This is a kick-off session of a new series of 10 dialogue sessions under the Music Moves Europe initiative (MME), steered by the European Commission, and happening at music conferences all over Europe. The dialogue programme is carried out by Eurosonic Noorderslag, East European Music Conference, Linecheck, MaMA, Reeperbahn Festival and Tallinn Music Week. These European music festivals and conferences are also the founders of the new Federation of Music Conferences (FoMC) that will serve as a platform to help promote the MME dialogue. 

At this opening session, the group will discuss the structure, tasks and goals of the MME dialogue, funded by the Creative Europe programme, and initiate a first interactive dialogue session with representatives from the sector and the policy level.

As the first step, the dialogue will look into new conceptual ideas for the European Music Ecosystem, as developed by the research team, led by Professor Dr. Carsten Winter (Hannover University of Music, Drama and Media) in collaboration with Frank Kimenai (Erasmus University Rotterdam) and Dr. Marija Maglov (Institute of Musicology SASA Beograd). The findings of the concept will also inform the 10 MME dialogues at  music conferences across Europe, starting at Tallinn Music Week. 

The music sector is leading again a new era of increasing interconnectedness, fragmentation and complexity in a fast-changing global landscape. This is why we need innovative and adaptable models to manage and govern the music sector in this new reality. At this session, we present and discuss how a new and open music ecosystem approach can help us to further develop a sustainable and fair music ecosystem in transition.  

EU policies come into play here, such as overarching priorities and themes like the “European Green Deal”, “Sustainable development” or the “Digital single market” and their meaning for the music sector. Moreover, EU level works in the field of culture and focusing on the cultural and creative sectors and industries are of interest for the sector, such as the working conditions of artists and cultural professionals. The correlation between the music sector and such policies is of great importance for the reflection on innovating and modernising the current and future European Music Ecosystem.

Join us at the opening session of the MME dialogue and contribute to the exchanges – let us discuss together what Europe can do to allow the music sector players to do what they do best: Move Europe with music!

Featuring:
Professor Dr. Carsten Winter,  Hannover University of Music, Drama and Media
Frank Kimenai, Erasmus University Rotterdam 
Klaartje Bult, EU business manager at ESNS
Dino Lupelli, General Manager of Music Innovation Hub and Linecheck
Helen Sildna, Founder and Director of Tallinn Music Week
Representatives from the European Commission

14:45 – 15:45 The Extraordinary Journey of Shaping Sound – Jason Miles interviewed by by Andrew Baschyn 

What do Miles Davis, Luther Vandross, Sting, Roberta Flack, Whitney Houston, Chaka Khan, Michael Jackson, George Benson, and hundreds of other legendary artists have in common? They have all worked with Grammy–winning producer, keyboardist, composer, arranger, and synthesist Jason Miles.

Jason, who was locking up sequencers with tape decks before MIDI even came on the scene, is celebrating his multifaceted career with a book The Extraordinary Journey of Jason Miles: A Musical Biography that documents his fascinating adventure from programmer to producer to performer. It’s a journey that started during the golden age of recorded music when an explosion of technology – drum machines, synthesisers, sampling and sequencing – transformed the way music was created, recorded and produced. Who better to find out about it all that than another electronic music legend, Andrew Baschyn.

Interview is followed by The Extraordinary Journey of Jason Miles: A Musical Biography book signing session 

Speaker:
Jason Miles, Grammy Award winning producer, keyboardist, composer, arranger

Interviewer: 
Andrew Baschyn, Founder of Modern Life Records and Symphony of Brotherhood promotions


ARCTURUS 12 MAY

10:45 – 11:45 Europe In Synch: Music in Advertising – ignorance, knowledge-gaps, challenges and light at the end of the tunnel

This panel discusses the state of synch in advertising, identifies the challenges and introduces a way towards an optimised synch-business environment in advertising. Additionally, the findings of the EinS workshop will be presented.

Curated by Music Estonia in collaboration with Europe In Synch

Speakers:
Francesca Barone, sync licensing and music rights expert  
Julian Krohn, Director of Music & Audio at Scholz & Friends
Markus Linde, Founder of thag’s agent, Co-founder of Europe In Synch
Kerstin Raidma, Art Director at Tabasco

Moderator:
Sandra Perens, A&R Manager at Tier Music Publishing

12:00 – 13:15 Listening Session

Let’s listen to songs by selected TMW 2023 artists and get to know them. What’s more – all tracks will be analysed and evaluated – not just reacted upon – on the spot by selected music professionals. Some may even try to forecast future hits or misses, often in ignorance of the fact that the artist they are  commenting on is sitting right in front of them. You do not want to miss this one!

Speakers: 
Sophie Walker, Associate Editor at The Line of Best Fit (UK) 
Michal Parizek, Editor In Chief of Full Moon Magazine (CZ)
Jukka Hätinen, Music journalist at Radio Helsinki (FI)
Richard James Foster, Author and music critic (the Quietus, LTW)

Moderator: 
Ingrid Kohtla, Head of PR & Communications and programme curator at TMW

13:30 – 14:30 Bookings done by artists: play more shows! How to book DIY gigs

Most artists want to play as many live shows as possible and tour at least as  far and wide as their online listeners can be detected. Much effort is frequently put into finding an agent or manager who should  take care of it and provide an artist with hundreds of performance slots. The reality is, that even if such a partner is found, it usually has a priority roster of acts who will get most of the booking requests. How can  “lesser” artists break out of the “let’s take a look at you later” boxes?

We hear about this subject at many industry events – usually from the viewpoint of agents, promoters, and bookers. Yet more and more budding indie artists have been taking on the role of a booker to get gigs on their own. Let’s hear it from these brave self-bookers – from how to make a logical road map to defining your budget,  pitching your act and gaining new fans. 

Speakers:
Gianna Greco, Co-founder of Putan Club (IT)
François R. Cambuzat, Co-founder of Putan Club (FR)
Mari Meentalo, Artist, Producer, member of OOPUS (EE)
Misia Furtak, Musician, activist for Music Declares Emergency 
Reinis Jaunais, Musician (LV)
Gordon Johnstone, Member of Post Coal Prom Queen (UK)

Moderator:
Mark Dieler, Managing Director at sia lazytime

14:45 – 15:30 How to enhance competencies and share knowledge via networking in the Nordics and Baltics

Nordic Culture Point administers grant programmes, which provide opportunities to share knowledge, enhance competencies and create meetings between artists and cultural workers in the Nordic region and Baltic states.

Advisors Katja Långvik and Anna Skogster from Nordic Culture Point will present Nordic-Baltic Mobility Programme for Culture with its three modules: Mobility funding, Network funding and Funding for artist residencies.

This will be followed up by Experts for Network funding Søren Burholt Kristensen and Daniel Urey with insights on why networking in the region is of high importance and what makes a strong application. Mira Aasma from Peers up North Camp (PUNC) and Samantha Lippett from Independent Community Radio Network (ICRN) will be sharing their experiences of network funding.

Speakers:
Søren Kristensen, Director of KORMA, member of the Nordic Culture Point expert group for Mobility Fundings
Katja Långvik, Senior Advisor at Nordic Culture Point
Anna Skogster, Senior Advisor at Nordic Culture Point
Mira Aasma, Producer and composer, Peers up North Camp
Lizeth Wolk, co-founder of the circus troupe Big Wolf Company, board member of the Estonian Contemporary Circus Development Center 

Moderator:
Daniel Urey, Co-founder and Head of LABLAB

16:00 – 17:00 New approaches to export development within niche genres

Niche genres are doing particularly well when we look at the export development in different countries, but how exactly do we support these genres? The panel discussion opens up on how exporters and importers work with different genres and what kind of potential and growth they see for these micro-phenomena.

When does a niche become more than a niche? How do festivals highlight niche genres in their programmes and is there any room and audience interest for booking those acts? What are the perspectives from management to marketing strategies when exporting a niche artist? How is a niche developed and promoted and what are the best approaches for supporting the professionals operating in that field? How does a niche become the brand of a country, as reggae grew to the dazzling face of Jamaica in the early 1970s and trap grew from hip-hop sub-trend to a global phenomenon during the past decade? How likely is the emergence of a global breakthrough from an European “niche” country that is usually overlooked in global media?

Export offices, managers and promoters will share their thoughts and recent success stories.

Curated by Music Estonia in collaboration with EMEE – European Music Exporters Exchange

Speakers:
Benjamin Demelemester, International Project Manager at Centre national de la musique (CNM)
Marili Jõgi, Artist manager, CEO and Founder of Moon Management (EE)
Alex Stevens, CEO and Founder of KuratedBy Agency (BE)
Miran Rusjan, Conference Manager of MENT Ljubljana, Head of Moonlee Records & Booking (SI)
Koen ter Heegde, Co-founder of Subroutine Records, Founder of Yugofuturism,(NL)

Moderator:
Tamara Kamińska, Director of Music Export Poland, Coordinator of EMEE  


VEGA 12 MAY

11:00 – 12:00 Töötuba: Sündmuste ohutus (Estonian spoken)

Maailmast on tuua mitmeid näited, kuidas üritustel on juhtunud traagilisi õnnetusi. Õnneks pole Eestis veel nii juhtunud, ent mida teha selleks,  et sündmus oleks kõigile osapooltele ohutu? Kas ainult avalike ürituste korraldamine on murekoht või peaks parem süsteem kehtima ka kontserdipaikades? Millised on praktilised juhised, mida kontserdikorraldaja kindlasti jälgima peaks ning kuidas valida teenusepakkujaid?

Siseministeeriumi eestvedamisel on algatatud pilootprojekt, mis hindab avalike ürituste ohutust. Enne seda projekti ei ole sündmuste korraldamisele olnud selgeid suuniseid ohutuse osas. Kuid mida nad täna lõpuks hindavad?

Music Estonia kureeritud

Kõnelejad:
Aleksandra Mäesepp, Põhja päästekeskuse ohutusjärelevalve büroo peainspektor
Siim Ammon, Unibet Arena juht
Kaspar Kluge, Võnge festivali tehnilise produktsiooni juht 
Vestlusega liituvad Politsei- ja Piirivalveameti ning Tarbijakaitse ja Tehnilise Järelevalve Ameti esindajad

12:15 – 13:15 Baltic Music Policy. The policy that matters. Insight to the music policy making process of Latvia, Lithuania and Estonia.

If you have to name the latest Baltic collaboration project in the field of music, then among the first to pop up will be Baltic Music Days and Baltic Contemporary Music Network meeting in Cēsis, Latvia; Baltic Focus at MENT Ljubljana, Slovenia; the unique “Baltic Mass” premiere in Vilnius, Lithuania, to name a few. Cultural cooperation between the Baltic countries has always been so natural that we usually don’t even notice it. The music of our authors is heard at the festivals all over the Baltic States, we know each other’s most outstanding artists and composers, promoters and organisations, regardless of the music genre. But how much do we know about the background of these success stories?

As part of the annual meeting of the Baltic Culture Committee, the Estonian Ministry of Culture is hosting policy makers from the Latvian and Lithuanian Ministries of Culture, which provides an exceptional opportunity to learn about the policy-making processes in the three countries. What is the role of the Cultural Ministries of Latvia, Lithuania and Estonia in shaping their country’s music policy? How do countries support the activities of the music sector and Baltic cooperation? What are the biggest challenges, untapped resources and new opportunities to strengthen the ties and be a good partner to each other and to the rest of the world? 

Speakers:
Dace Vilsone, State Secretary at the Ministry of Culture of the Republic of Latvia
Daina Urbanavičienė, Vice-Minister at the Ministry of Culture of the Republic of Lithuania
Taaniel Raudsepp, Undersecretary of Arts at the Ministry of Culture of the Republic of Estonia

Moderator:
Madli-Liis Parts, Internationalisation Adviser at The Ministry of Culture of the Republic of Estonia

13:30 – 14:30 Workshop: Direct Artist-to-Fan Business Introduction

This workshop introduces musicians to direct artist-to-fan business and gives you food for thought about your interaction with your fans. It engages TMW 2023  main themes co-creation, connected world and sustainable future in its own way.

Some artists doing digital artist-to-fan business are closely connected and already co-creating music with their fans no matter where they are located. This seems to offer not only great fun for both sides, but has also the potential to  build a sustainable future for artists. We take a look at what connects fans to artists, what digital fan platforms can offer and how they may complement your existing social media portfolio.

Speaker: 
Sabine Musseleck, communications specialist

15:00 – 16:30 Federation of Music Conferences Assembly – Kick-off meeting 


ALTAIR 12 MAY

10:15 – 11:15 B2B Matchmaking – Meet the Hamburg Music Biz

Are you looking for a chance to connect with some of the best music businesses from Hamburg? Then look no further! This is your chance to meet with and make some meaningful connections with Hamburg-based businesses. Whether you’re looking to collaborate on new projects or simply expand your network, this event is the perfect opportunity to do so.

11:30 – 12:45 Big Bang presents: Creating adventurous music projects for young audiences 

The starting point of this panel discussion is a unique laboratory for experimentation with music and sound, known as BIG BANG Festival. The international festival of musical adventures for young audiences, taking place currently in 17 cities all over Europe and in Canada, is the context in which many daring projects have been created and presented.

What are the challenges in creating and programming music projects for children?

The following discussion introduces contemporary and innovative ways in the creation of music projects for young audiences. Whether they flirt with contemporary sounds or revisit tradition, whether they invent new ways of listening or try out modes of interaction, these processes are an inspiring journey along uncommon pathways towards creation for and with young audiences.

Speakers:
Wouter Van Looy, artistic director of Zonzo Compagnie, founder of the Big Bang Festival, stage director of opera and music theatre
Letizia Renzini, multimedia artist and performer, stage director
Emma Driesprong, EU project manager of the Big Bang Festival, (inter)national relations Zonzo Compagnie
Helena Tulve, composer

Moderator:
Reigo Ahven, CEO and co-founder of Fairmus, creative director of the rhythm music department of Tallinn College of Music and Ballet (MUBA)

​​The panel is curated by the Tallinn Philharmonic Society in cooperation with Zonzo Compagnie (Belgium), supported by the Creative Europe Programme of the European Union

13:00 – 14:00 Big Bang presents: The impact of music on children’s mental and physical health

How to release mental tension and stress while listening to music or making music yourself? How to notice and listen to each other through musical activities? The discussion panel explores the relationships between music and mental/physical health, especially in children’s development. How to support children’s self-expression through music,  what kind of music projects should be produced and what kind of simple techniques music teachers could use to have a positive impact on children.

Speakers:
Nick Tsarouchas, clinical neuropsychologist
Diandra Russo, Co-director and lecturer of music therapy programme at the Zurich University of the Arts 
Ingrid Lukas, musician and music therapist
Marju Raju, music psychology researcher at the Estonian Academy of Music and Theatre

Moderator:
Helena Väljaste, psychologist and mindfulness teacher 

The panel is curated by the Tallinn Philharmonic Society in cooperation with Zonzo Compagnie (Belgium), supported by the Creative Europe Programme of the European Union.

14:15 – 15:15 Higher education for music and art management – the present and the future

Do we need highly educated music and art managers? How can the programmes be more closely linked to the actual needs of the music industry? Join us for a discussion where we will have a closer look at the existing programmes in the region, discuss the opportunities and the challenges, and look into innovations that are already happening in the field.

Speakers:
Juko-Mart Kõlar, Director at the University of Tartu Viljandi Culture Academy (EE)
Bastiaan Nijobroek, Senior lecturer, programme coordinator NHL Stenden Hogeschool (NL)
Magda Cholyst, Founder and educator at Artist in Bloom (PL)
Tamara Kaminska, President of the Board at Music Export Poland (PL)
Sirpa Lahti, Head of Folk music department at Sibelius Academy (FI)

Moderator: 
Jaanika Lillemaa, Chief Expert at Ministry of Education and Research of Estonia (EE)

15:30 – 16:30 Speed meetings session


WOLF 12 MAY

10:00 – 17:00 Dolby Atmos showroom 

Get ready to be transported to the next step in music listening – Dolby Atmos! The fully functioning Atmos showroom gives every listener an immersive music experience and a huge canvas for creation, expression and scalability from stereo system to cinema. Whether you’re a music lover, artist, or simply want to experience the future of sound, our Dolby Atmos showroom is the place to be.

TRY IT OUT by bringing your mixed project multitrack export. Within just 1 hour, it will be mixed into Atmos, expanding the possibilities of your music to reality before your own eyes (and ears).

The experience is brought to you by a 7.1.4 setup from Genelec, AVID and Apple, giving an accurate representation of immersive listening.


MIITSAR 12 MAY

11:30 – 12:15 Mentoring session: Arlette Hovinga

12:45 – 13:30 Mentoring session: Christoph Lindemann

14:00 – 14:45 Mentoring session: Christian Blad

15:15 – 16:00 Mentoring session: André Marmot

16:30 – 17:15 Mentoring session: Laura Reed

Curated by Music Estonia


SATURDAY, 13 MAY

SIRIUS 13 MAY

12:00 – 13:00 Keynote lecture “Misunderstanding Digital” by Johan Magnusson

Johan Magnusson is a professor at the University of Gothenburg and director of the Swedish Center for Digital Innovation. His research concerns how digital technology changes foundational aspects of organisational life and society. He is highly active in the public debate and writes extensively on a wide array of issues pertaining to digital innovation and transformation.

In his keynote Johan will discuss how the creative arts and industries have an opportunity to avoid common patterns of misunderstanding, witnessed in other industries. Touching also upon the impact of AI on our way of life, Johan will discuss how we often lack understanding that digital skews reality and introduces new logics in how we create value. A 40-minute lecture will be followed by a 20-minute Q & A session.

Johan Magnusson, Director at Swedish Center for Digital Innovation

13:15 – 14:15 Future Radio, getting smarter every day 

Despite the MTV era’s “killing of the radio star” or the Internet era’s rise of on-demand services, radio has been an ultimate survivor that has patiently evolved with the changes in tech and consumer habits. The rise of podcasts, connected devices and streaming services’ dependence on algorithms to curate playlists and make user recommendations, have led to changes in how people listen to and interact with radio. It has embraced new tech to maintain its relevance and remained a key medium for news, entertainment and music in many countries. Simultaneously, a new generation of community stations and the kids of 20th Century pirates have utilized the Internet to share underground vibes legitimately with little more than a laptop and a microphone.

However, both FMs and online channels are now entering an AI era of sleek GPT hosts with no ‘ums’ and ‘erms’ waiting in the wings. Will these brave new robots ever spin emerging indie artists? How can star broadcasters and cult tastemakers future-proof themselves?

Speakers: 
Cristoph Lindemann, Head of Music at PULS (DE)
Ash Kilmartin, Radio WORM (NL)
Ruben Jonas Schnell, Founder & CEO of ByteFM (DE)
Hervé Riesen, Deputy Director for FIP / Radio France
Tanja Douglass, CEO of Radio Helsinki

Moderator:
Yousif Nur, music and tech journalist (UK)

14:30 – 15:30 Crossing borders & making hits:  creative collaboration between European and US labels and publishers

We gather publishers and labels from Europe and the USA to discuss collaboration, co-creation and ways to enhance them for better songs, greater global impact and also business growth. The panel will also dive into creative processes and the current state of songwriting – from what is expected from the writers and producers today and how to find the right synergies of teams that can create a song that actually stands out. We’ll discuss writing camps, pitching, collaborations with labels and of course share stories of how hits have been made. 

Curated by Music Estonia

Speakers:
Chris Martignago, Head of A&R at Prescription Songs (US)
Jens-Markus Wegener, Managing Director at AMV Publishing / Guesstimate (DE)
Anna Kornelia Åberg, Founder and head of A&R at BLNK Music (SE)

Moderator: 
Kertu Mägar, Head of Publishing at FAAR Music (EE)

15:45 – 17:00 ArcticSonic: The story of climate change, told through music, science and indigenous people 

Following In Place of War’s Cucusonic album that takes sounds from the Colombian rainforest, reworking them into electronic music, with Brian Eno and Matthew Dear amongst others, ArcticSonic is an evolving journey. On this journey, musicians, indigenous Inuit artists and scientists show the impact of climate change in the Arctic and the countries that will be most affected, using music as the mechanism to reach people’s hearts and minds. 

Following an expedition to the Arctic in April 2023, artists featured on Cucusonic and the ArcticSonic project will talk about and show how they made their tracks and why it’s important. Dan ‘Peter Parker’ will make an on-site performance to show how he made his track.

Speakers:
Jacob Froberg, Festival Director at Arctic Sounds (GL)
Nuka Alice Lund, Inuk drumdancer (GL)
Dan Baxter, Turntablist, beat maker and composer (GB)
Kim Rowell, Managing Editor at News Production, ITN (GB)

Moderator:
Ruth Daniel, CEO of In Place of War (GB)


CAPELLA 13 MAY

11:00 – 12:00 The Age of Glocal – are we all different or the same?

The “letting it in” era of global connectivity allows us to reduce what was once exotic into part of ourselves. During the past decade, K-pop conquered the West, and African amapiano and kwaito warmed up dancefloors even in chilly post-lockdown Estonia. Every country spawned its trap stars, Puerto Rican Bad Bunny outsold all of pop’s most popular artists, and the term ‘world music’ became somewhat controversial. The new generation of musicians displays an unapologetic global consciousness while maintaining a connection to wherever – or whatever – constitutes a home. Global sounds and visions get infused with local pace and slang, and TikTok allows us to repurpose music in collaborative ways that break down not only geographical barriers but also those between genres and creators. And with quickly evolving AI, every kid in the world will soon have all the tools to become a global pop star. 

Is the distancing between “us” and “them” – and the in-betweens like former socialist bloc countries – finally over? What’s more “authentic” – implementing forgotten instruments or rhymes of one’s ancestors or adding a personal touch to a global phenomenon? Where is the line between cultural appropriation and appreciation?

Speakers: 
Balazs Weyer, Programme Director at Hangvető (HU)
Neeta Ragoowansi, Executive Director at Folk Alliance International (US)
Divya Bhatia, Director of Jodhpur RIFF (IN)
Marton Naray, Director of Czech Music Export Office (CZ)
Ingrid Kohtla, Head of PR & Communications at TMW (EE)

Moderator:
Josie Anne Gaitens, cultural journalist and folk musician (IS)

12:15 – 13:15 Restoring Ukraine – a collaborative effort

War in Ukraine has lasted for more than a year now. Here is a discussion on how to better include Ukraine into European collaboration and how we all can collectively support the restoration of their society – culture and music sector included. The panel discussion will present some of the collaboration projects and initiatives.

Presentation: 
Kaimo Kuusk, Ambassador of the Republic of Estonia to Ukraine
Alona Dmuskhovska, Co-founder and Head of Music Export Ukraine (UA)
Vladyslav Yaremchuk, Partnership Manager of Music Saves UA, Programming Director of Atlas Festival (Digitally) (UA)

Followed by a panel discussion:
Anna Klimczak,Head of Creators for Ukraine (PL), communication specialist, spokesperson of ZAiKS
Anca Lupes, President & founder of Raw Music / MMB (RO)
Elise Phamgia, General coordinator of Liveurope (BE)

Moderator:
Jaanika Lillemaa, Chief Expert at the Ministry of Education and Research of Estonia, Former Head of International Projects at Music Estonia

13:30 – 14:30 Navigating unfavourable contracts: insights from music industry experts

The music industry has long been based around intellectual property licensing and collaborations, which often require contracts and agreements. Unfortunately, this has led to many situations where artists get tied into long-term contracts with unfavourable conditions. Many big-name musicians, including The Rolling Stones, The Jackson 5, Prince, Lil Wayne, and Kanye West, have been in similar situations. But it doesn’t have to be this way.

Artists and managers can prevent these situations by knowing what is “normal” or “standard” in the industry and what should be avoided in any agreements they sign. Join us for a panel at the upcoming music conference, where industry professionals will share practical knowledge on preventing bad deals and navigating the music industry on your own terms.

Speakers:
Thomas Hieber, Attorney at K&E Rechtsanwälte
Kahina Khimoune, CEO at Kahin@gency
Olivia Kranich, Senior Associate at law firm Sorainen
Hedi Armulik,  Culture, event and artist manager

Moderator: 
Kristjan Heinmets, Founder and Artist Manager at Gateway Management / Redline

14:45 – 15:45 In Place of War presents: Music as a tool for positive social change

In Place of War works with music as a tool for positive social change in places of conflict across the world. During the pandemic, they successfully rallied some of the biggest music companies in the world around supporting making change through getting directly involved in the creation of new music spaces, music education and funding change-makers in places of conflict. If you want to understand how you can make a change, utilising your expertise and organisation, then come and hear from those who already have.

Speakers:
Marcus Ross, Senior Licensing & Partnerships Manager at FUGA
Mark Dieler, Managing Director at sia lazytime
Amy Van-Baaren, Chief Impact & Culture Officer at Resident Advisor
Mabe Chacin, DJ, activist for In Place of War

Moderator: 
Emma Bartholomew, Music Industry Relations Manager at In Place of War

16:00 – 17:00 Small Festivals Accelerator & Safe Place presents: International names, local vibe – behind the scenes of boutique festivals

Small boutique festivals in remote areas are the driving force for the local community bringing international artists to stages they wouldn’t necessarily reach otherwise. Statistics show that the visitors are more keen on attending boutique festivals for their vibe and facilities. But what can these events do in order to remain attractive for their current customers and reach new audiences?

Curated by Music Estonia

Speakers:
Stefan Reichmann, Founder of Haldern Pop (DE)
Ognen Stojanoski, Password Productions festivals D-Festival and Takisrat (MK)
Roberto Cammarata, Head of Production at Ypsigrock Festival (IT)
Mihkel Kübar, Intsikurmu
Viestarts Gailītis, Skanu mežs

Moderator:
Ingrid Stroom, Project Manager at Music Estonia / Thrust Productions (EE)


ARCTURUS 13 MAY

11:00 – 12:00 Transforming the artist from the festival circuit to playing ticketed venue shows

Entering a new music market is always a challenge. Booking bands to a festival is just the first step. Getting them to play ticketed venues in a new market is a much more difficult task that requires creativity. Let’s hear about it and learn from the experiences of three successful booking agents from Germany, Finland and France. 

Speakers:
Stefanie Schumann, Founder and owner of the music agency Delicious Tunes (DE)
Johanna Sauramäki, CEO and founder of Saura Booking Agency (FI)
Christoph Spagnuolo, Booking agent at Zamora Productions (FR)

Moderator: 
Juliana Voloz, Booking agent and artist manager, head of JV-Promotion

13:00 – 14:00 Sustainable music festivals (and music tourism)

Sustainability is a multi-faceted topic. We hear more and more about environmental issues like climate change, waste management problems etc. As event organisers we cannot deny our huge and not necessarily positive impact on environment: we consume loads of resources to power our infrastructure and stages; there has to be enough water to stay hydrated, especially at hot summer events; performers and audience arrive from all around the world by planes and cars. Building mini-cities in idyllic locations has an environmental impact with tents, toilets, transport being the unholy trinity and single-use plastic the devil. We do create noise and trash.

Let’s look into what can music festivals do to reduce their footprint. What are the issues and practices in different countries, what can we learn from each other? How to keep the party going but to engage with artists and audiences in an effort to make this world a better place? 

Speakers:
Kadi Aguraijuja, I Land Sound sustainability manager
Linnéa E. Vågen Svensson, Sustainability consultant, Co-founder of Green Operations Europe
Katariina Uusitupa, Production Manager at Flow Festival
Girts Majors, Founder of Positivus Festival

Moderator:
Kirsika Meresmaa, Head of Sustainability at Viljandi Folk Music Festival

14:15 – 15:30 EMEE – European Music Exporters Exchange: Guide to European Markets

Since last year EMEE has been organising some networking missions to European and from this year also to non-European music markets, with the aim of connecting key professionals and getting insights from the local market in order to create links for future collaboration with European music professionals and artists. The panel presents three short discussions featuring the markets of Latvia, France and Italy, all part of the European missions during 2022–2023.

Experts from the respective countries will give valuable insights on artistic collaborations, bookings, showcasing the talent and more. Don’t miss the key takeaways from each market and good entry points that will be delivered!

Curated by Music Estonia in collaboration with EMEE – European Music Exporters Exchange

Speakers: 
Latvia: 
Agnese Cimuška-Rekke, Executive Director of Music Export Latvia 
Maija Skrējāne, Director of Summer Sound Festival
Guna Zučika, Head of Every Little Thing 
France: 
Benjamin Demelemester, International Project Manager at Centre national de la musique (CNM)
Justine Debicki, Co-Founder and PR of Boogie Drugstore
Jonathan Gourmel, Head of Publishing at InFiné
Italy:
Dino Lupelli, General Manager of Music Innovation Hub and Linecheck
Magali Berardo, Co-founder of Musicalista Produzioni

Moderator:
Ave Sophia Maria Tölpt, Director of Music Estonia

15:45 – 16:45  HEMI Guide to Central & Eastern European Music Markets

The Central and Eastern European music scene has a lot of underestimated potential and diversity. The CSEE is becoming an increasingly important market for the music industry, with rapid economic growth and hunger for new talent. With affordable prices for almost everything, a small to medium sized band can easily do 10 – 15 shows in the region with a much better turnover than in Western Europe. We will dive into the possibilities for entering the Hungarian, Serbian and North Macedonian music markets.

Get to know these markets in a panel presented by The Hub for the Exchange of Music Innovation (HEMI) and meet the region’s key people followed by a HEMI networking reception with drinks in the conference center lobby.

HEMI is a European initiative aiming to support artists and music professionals from the CSEE region. Co-funded by the Creative Europe programme of the European Union, HEMI’s vision is to trademark the region’s music creativity.

Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI)

Speakers:
Zorica Tepić, Music Industry Advisor at Serbia Creates
Zsolt Jeges, President of HAIL Hungarian Association of Independent Labels
Login Kochishki, Goalkeeper at Password Productions, Founder of PIN conference and Taksirat Festival (MK)

Moderator:
Marili Randla, Project Manager at Music Estonia


VEGA 13 MAY

11:30 – 12.30 Workshop: Why is going to concerts and listening to music good for your health? Two music therapists explain

Come by and learn about the effects of music listening on your mental and physical health. Ingrid and Diandra are both experts in using music as a tool for healing and prevention in music therapy. 
In music therapy music is used to assist patients in physical, psychological, social and physiological areas of their lives. In this workshop you will be invited to listen up and immerse yourself in knowledge and live music.

Speakers:
Diandra Russo, Co-director and lecturer of music therapy programme at the Zurich University of the Arts 
Ingrid Lukas, musician and music therapist

12:45 – 14:00 IMPALA presentation, followed by a panel: Baltic indie labels – brands or scenes?  

12:45 – 13:00 IMPALA presentation: Join the European Trade associations!

IMPALA, the Independent Music Companies Association, represents nearly 6000 members in Europe with the mission to grow the independent music sector sustainably, return more value to artists, promote diversity and entrepreneurship, and to improve political and financial access. Let’s explore how IMPALA supports indies in Europe and what is in the pipeline for the upcoming period.

Speakers:
Kees van Weijen, Executive Board member at IMPALA, President of STOMP
Karla Rogozar, Network Development Coordinator at IMPALA

13:00 – 14:00 Baltic indie labels – brands or scenes?

Since the days of punk the DIY spirit has helped small indie labels to strengthen scenes and curators around many weird and wonderful genres and worked as mediators between like-minded artists, cultural operators and music fans. Among many indies, that sentiment continues to ring true even in our hyper-digital age of unlimited releases with unlimited potential. when the kids might not know what a record label is anymore. Is it a cool brand, a craft factory mastering nice little vinyl souvenirs, or a series of genre/mood playlists?

Let’s study the raison d’être of three independent labels from the Baltic – the values they espouse, how they compile their rosters, how they engage with the bigger industry and audiences and how they differentiate themselves from them. Let’s explore their track record, staff, choices and distribution options without breaking the bank and see how a Trade association can boost their activities.

Speakers:
Raul Saaremets, Co-founder and A&R of Porridge Bullet (EE)
Roberts Blūms, Founder of Sāpes Skaņas (LV)
Vidmantas Čepkauskas, Founder of Silence Music and Best Kept Secret (LT) 
Kees van Weijen, Executive Board member at IMPALA, President of STOMP (NL) 

Moderator: 
Lena Sme, Founder of MOO (Music Observation Organisation, LV)

14:15 – 15:15 Dolby Atmos 2.0

When at TMW 2022 the Dolby Atmos panel took a deep dive into the technical side, then this year we look into the “why?”. Atmos technology is more accessible to the user than ever, with hardware components like soundbars and headphones as well as streaming services jumping onboard. This panel brings together the label, manager, artist and studio perspective on Atmos. 

Is Atmos the next logical step? Are all markets the same? Is it worth the investment? We tackle all of it  and more.

Don’t forget to check out the Dolby Atmos demo, featuring a fully functioning Dolby Atmos mixing room. Submit your track and hear how your music sounds in Atmos.

Curated by Music Estonia. 

Speakers:
Fredi Lunden, Head of A&R at Warner Music Baltics
Roman Urazov
, Mixing and Mastering Engineer at Studio89
Jaan Jaago, Producer and Musician
Mahaut Dufour Lamanthe, Business development specialist at Artistic Palace / Loom

Moderator:
Kauro Tafitšuk, Sound Engineer, communications specialist and project manager at Studio89

15:45 – 17:00 Building a label: Building a community

HALL & Clubbing Heritage have invited Neel and Anthony Linell, both electronic dance music scene’s prominent figures, to share their insight on what it takes to create a successful label that not only produces great music but also cultivates a loyal fan base through sound research, talent scouting and aesthetics. As founders of Spazio Disponibile and Northern Electronics respectively, they have created spaces where a diverse range of artists can come together, fostering a sense of community that goes beyond the music itself. The connections that have grown around these labels are a testament to the power of collaboration and shared experiences.

Speakers:
Giuseppe Tillieci aka Neel, DJ, Co-founder and Head of Spazio Disponibile
Anthony Linell, DJ, Head of Northern Electronics

Moderator:
Micaela Saraceno, Programme curator at club HALL


ALTAIR 13 MAY

10:30 – 12:00 HEMI Pitch Perfect: Presenting your ideas clearly and convincingly

You know and love what you do but what about everyone else? Potential partners, investors, and clients might all be missing out on your great idea just because they don’t quite understand what it actually is that you do. Pitching often seems daunting – presenting your idea to an audience and convincing them that it is worth its weight in gold. And doing that in 30 to 120 seconds? Forget about it!

Rannar Park will give a short overview of the anatomy of a pitch, talking about how to captivate your audience and leave them wanting more. The workshop is intended to be very practical, no lectures here! Everyone is encouraged to hop up on stage and put their pitching skills to the test. Whether you are getting ready for a first date or raising your first round of funding, pitching is an incredibly useful skill to have!

Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI)

Speaker:
Rannar Park, Team Lead & Community Manager at LIFT99

12:15 – 13:30 Speed meetings session

13:45 – 14:30 HEMI Business development keynote by Marcelo Garibotto: Cutting Through The Noise:  A Simple Guide To Attracting an Investor

Speaker: 
Marcelo Garibotto, Director & Founder of VIA Music Group

To equip attendees with the tools and knowledge they need to succeed in the music industry. Through discussions on innovation vs. imitation, case studies, SWOT analysis, branding, business entity, planning and strategy, budgeting, marketing, decision-making, communication, and investor relations, we aim to help attendees create compelling offers, define their audience segments and personas, emphasise their differentiation, and simplify their messaging. 

We will also explore the importance of staying focused, looking forward, and constantly reviewing progress towards goals to achieve success in the journey ahead.

14:30 – 15:45 HEMI Business development workshop by Yannis Iliopoulos: Business Model Design: How to make your idea more valuable and how to make money from it 

The Business Model Design workshop is for music startup founders looking to monetise their ideas effectively. Participants will learn the key elements of a successful business model and explore different types, including subscription-based and freemium models. The workshop includes case studies and tools to help validate assumptions, refine value propositions, and optimise pricing strategies. By the end of the workshop, participants will have a practical framework to create a sustainable and profitable business in the music industry.

Speaker:
Yannis Iliopoulos, Senior Programmes Manager at ICMP, founder of The Sound of Everything

Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI).

16:00 – 17:00 Workshop: DIY Artist Exchanges: Take charge of your market development 

DIY doesn’t need to be a bad word… and it may just be the right approach for you when it comes to getting a foothold in a new market. Whether you’re thinking of a foray into a new part of the country or a new country altogether, this one’s for you. A panel of experts with experience in market development in Canada, UK and Europe talk about strategies to develop artist networks and relationships to take charge of your own market development initiative. The key to this approach is introducing yourself to a market before you even arrive and then integrating yourself in the community during your visit. 

We answer questions like “When do you need to bring in experts?”, “How can you target funding?#, etc We’ll also explain how to steer clear of potential disasters.

Curated by Music Estonia in collaboration with Estonian Music Week. 

Speakers:
Neil Pearson, Owner of Sounds Just Fine
Sebastian Buccioni, Artistic and Executive Director of Estonian Music Week, Project Manager at Music Estonia


WOLF 13 MAY

10:30 – 17:15 Dolby Atmos 2.0 showroom

Get ready to be transported to the next step in music listening – Dolby Atmos! The fully functioning Atmos showroom gives every listener an immersive music experience and a huge canvas for creation, expression and scalability from stereo system to cinema. Whether you’re a music lover, artist, or simply want to experience the future of sound, our Dolby Atmos showroom is the place to be.

TRY IT OUT by bringing your mixed project multitrack export. Within just 1 hour, it will be mixed into Atmos, expanding the possibilities of your music to reality before your own eyes (and ears).

The experience is brought to you by a 7.1.4 setup from Genelec, AVID and Apple, giving an accurate representation of immersive listening.


MIITSAR 13 MAY

11:30 – 12:15 Mentoring session: Lena Obara

12:45 – 13:30 Mentoring session: Tanya Korenik

14:00 – 14:45 Mentoring session: Jean Pierre Enderli

15:15 – 16:00 Mentoring session: Neeta Ragoowansi

16:30 – 17:15 Mentoring session: Justine Debicki

Curated by Music Estonia