PLG Group, the leading ticket operator in the Baltics and Central Europe, partners with Tallinn Music Week to support new music in Estonia and beyond
TMW is proud to announce PLG Group, the Baltics and Central Europe’s largest ticket operator, as a key supporter of the upcoming edition of the international music and city culture festival. The partnership unites two international creative enterprises in their mission to attract diverse audiences and talent to Estonia, expand market reach and foster cross-border creative experiences.
As the pioneer behind Estonia’s first online ticketing system, PLG Group has collaborated with TMW since the first festival edition in 2009. This dedicated partnership has brought thousands of music lovers from Estonia and beyond to the festival each year.
The company was launched 28 years ago as Piletilevi. As of 2025, it operates internationally under the PLG brand. The rebranding signifies a major step forward, solidifying the company’s position as the largest ticketing operator in the Baltics and Central Europe. With its network spanning seven countries—Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland—PLG Group supports TMW’s efforts to bring more European visitors to the festival in Tallinn.
PLG’s new tagline, “Moments That Matter”, emphasises the commitment to creating unforgettable experiences and meaningful connections that unite audiences worldwide.
“We are delighted to support Tallinn Music Week,” says Sven Nuutmann, Chairman of the Board of PLG Group. “Our collaboration centres on bringing together talented artists and industry professionals to share knowledge, inspiration and innovative ideas—creating moments that enrich communities and foster creativity worldwide. We look forward to supporting TMW’s international outreach and welcoming more culture fans and music industry professionals to Estonia.”
Helen Sildna, Founder and Director of TMW, considers PLG Group’s industry expertise exemplary for the entire creative sector. “We admire PLG’s international ambition and reach”, she says. “It’s remarkable to see an Estonian enterprise expand so successfully into international markets whilst remaining committed to supporting our sector’s growth through their network and unique expertise.”
Tallinn Music Week (TMW) stands among Europe’s leading talent festivals and music industry conferences, drawing over 18,000 festival visits and 1,300 international music industry professionals to Tallinn each spring. The festival serves as a vital export platform for musicians and music companies from Estonia and across Europe.
The 17th edition of TMW from 3-6 April showcases over 180 artists from 39 countries worldwide, alongside approximately 150 international music industry professionals speaking at the TMW conference.
TMW 2025 festival passes and showcase nights’ tickets are on sale through Piletilevi/PLG Group online platforms.
TMW 2025 is organised by Muusikanädal NGO in collaboration with Shiftworks, various partners and co-curators.
TMW’s strategic partner in the field of music is the national music export office Music Estonia. The main supporters are PLG Group, Nordic Hotel Forum, Telliskivi Creative City, Viru Centre and Visit Estonia. Partners are Go Travel, Go Hotel Shnelli, MyFitness, British Council, Tallink Hotels and the Embassy of Canada. Media partners are Postimees and Raadio 2.
The organisation of TMW 2025 is made possible thanks to the support of The Ministry of Culture, the Cultural Endowment, the City of Tallinn, and UNESCO City of Music Tallinn.
The European Cohesion Fund supports the marketing of TMW 2025 which promotes Tallinn and Estonia as an attractive cultural tourism destination.
TMW is a co-founder of The Federation of International Music Conferences (FoMC), and a member of the European talent exchange programme European Talent Exchange, the global gender equality network Keychange and the European showcase platform for global music UPBEAT.
