Tallinn Music Week to join forces with the Estonian streaming platform Fairmus

22 February 2023 Uncategorized

In the run-up to the 105th anniversary of the Republic of Estonia on 24th February, two local music industry players – Tallinn Music Week (TMW) festival and the streaming platform Fairmus – have joined forces to ensure that Estonian music reaches more listeners.

According to Reigo Ahven, the CEO and co-founder of Fairmus, the company has been aiming to collaborate with TMW since its launch in 2021. “Bringing together talent, economical mind and innovation is an essential part of both of us, and our partnership is able to create whole new worlds. It was never a question of whether we’ll do it, but when.”

TMW and Fairmus meeting. Photo: Indrek Kasesalu

“The success story of the Estonian tech sector is well known internationally, but so is the image of Estonian music,” says Helen Sildna, Founder and Director of TMW. She adds:  “From 2009, when we launched TMW, with Skype as one of our partners, we have been asked about the Estonian music start-ups. We are immensely proud that Fairmus has entered this arena with a big international vision and a super team. It is very important to develop the technological and entrepreneurial competence of the music sector. This will eventually bring more revenue to Estonian musicians and more Estonian music to the world.”

TMW and Fairmus meeting. Photo: Indrek Kasesalu

Fairmus is a fair-trade music streaming platform that aims to help independent artists with monetizing their craft.  Fairmus’ user-centric model brings together artists and listeners from around the world while advocating for more transparent monetization for musicians. 50% of the monthly customer’s payment goes directly to the artists that the customer actually listens to. Currently, the app features mainly Estonian music, but more and more international content is being added daily. The selection is varied, offering music from established artists to emerging future talents from any genre. Additionally, Fairmus provides its users access to the Estonian Public Broadcasting Service’s music archive. The app is available on iOS and Android platforms and in both Estonian and English. More info: fairmus.com

Tallinn Music Week (TMW) is one of the most acclaimed new music and city culture festivals and key networking events for music and creative industry professionals across Europe. TMW’s main goal is to showcase the best of contemporary Estonian music to international industry and audiences. The festival brings about 1,000 music industry and media representatives from around the world to Tallinn, helping Estonian musicians to build international relations. More info: tmw.ee

TMW and Fairmus teams. Photo: Indrek Kasesalu

TMW 2023 passes are on sale at the TMW webshop.

The PRO Pass, which grants access to both the music festival and the conference, is available for 175 euros, raising to 200 euros during the festival week. The TMW PRO programme offers inspiration, practical activities and networking opportunities to over 1000 international music industry professionals, artists, entrepreneurs and policymakers.

The selection of passes also includes Festival Pass which grants access to the music festival events, and DigiPRO Pass, which provides online access to the conference.   

TMW 2023 is organised by Shiftworks with various partners and co-organisers. The conference programme is completed in collaboration with the national music industry development centre and export office Music Estonia.

The festival is supported by Nordic Hotel Forum, the Ministry of Culture, the Cultural Endowment, the city of Tallinn, the UNESCO City of Music Tallinn, and Tallinn the Green Capital of Europe. The partners are Fairmus, Viru Center, Telliskivi Creative City, Postimees, Öun Drinks, Go Travel, British Council Estonia, Nordic Council of Ministers’ Office in Estonia.

TMW is a co-founder of The Federation of International Music Conferences (FoMC), and a member of the European talent exchange programme ESNS Exchange, the global gender equality network Keychange and the European showcase platform for world music UPBEAT.