TMW reveals a hybrid conference and festival concept

19 June 2020

The 12th edition of the Tallinn Music Week (TMW) new music festival and conference is set to take place in Tallinn, Estonia on 27 – 30 August. The TMW Creative Impact Conference on 28 and 29 August takes on a novel hybrid format, combining both digital and physical activities. 

After being postponed from the original date in March due to coronavirus pandemic, TMW has spent the past months developing various scenarios on how to remake the upcoming event in such a way that it can feature performers across Europe, and provide a networking platform for both local and global industries and audiences.

TMW 2020 Creative Impact Conference at the Estonian Academy of Arts takes on a novel hybrid format, combining in-person gathering with digital participation and spreading the programme to a virtual audience. Special networking sessions and workshops will also provide an opportunity to establish contacts with industry representatives both on-site and digitally. Through the digital platform TMW can be joined also by the music industry representatives–both conference speakers and participants–from countries where restrictions on foreign travel are still in place.

Music Industry 2.0, Sustainable Development, Neighbours 

This year has highlighted a range of challenges to the whole music ecosystem and forced us all to re-imagine a post-COVID-19 world by starting to look for the answers of tomorrow. The TMW2020 conference sets out to explore how we can rise to the challenge within the three central topics: Music Industry 2.0, Sustainable Development Goals and Neighbours.

Music Industry 2.0 agenda addresses the challenges for the music industry triggered by the pandemic and explores the ways for it to recover and to continue accessing new fields and making new connections. Will user-centric platforms and novel virtual experiences help the industry weather the storm? Or will it all boil down to the willingness to recognise the need for change, and the ability to lead change? More than ever before the topics of resilience and leadership must be addressed.

The conference is also taking responsibility to acknowledge that we all have unfinished work to do in realising the inequality and injustice that still persists in our communities. With the help of international initiatives like Keychange and ShesaidSo, problems faced by disadvantaged gender and racial minorities and stigmas around mental health, as well as topics around environmental awareness, will be tackled across panels and roundtables united by the Sustainable Development agenda.

Collaboration across boundaries and disciplines can solve complex problems. The Neighbours topic aims at mapping a dialogue with both our regional neighbours as well as with the disciplines outside the music sector. We will also discuss the era of increasing glocalisation, mapping the blends of global and local in our cultures.

How to take part? 

The newly launched TMW DigiPRO passes for 75 euros that enable fully digital participation in the festival and conference are now on sale at the TMW webshop.

The DigiPRO pass includes online access to the live streams and recordings of the conference as well as to workshops, round-tables and speed meetings via Zoom platform. Additional benefits include access to the delegates’ database and the advertising possibility in the TMW newsletter.

PRO Pass (previously named Conference + Festival Pass) for 175 euros includes all the DigiPro options along with the possibility to take part in the festival in-person.

Conference Pass for 150 euros grants both in-person and digital participation in the conference.

Additional information on different types of passes and tickets.


Reconfirmed TMW 2020 Creative Impact Conference speakers:

Martin Cloonan, professor at University of Turku and the director of Live Music Exchange
Giacomo Botta, adjunct professor and project manager at University of Helsinki
Tapio Korjus, founder and director of Rockadillo group
Keith Harris, OBE, trustee of the EMI Music Foundation, representing the EMMMA (European Music Managers Mentorship Activation) programming
Sally-Anne Gross, programme director of the MA Music Business Management, University of Westminster
Mikko Dufva, leading foresight specialist at the Finnish Innovation Fund Sitra
Paulina Ahokas, Managing Director of Tampere Hall Ltd

Additional information.

TMW 2020 takes place on 27 – 30 August and includes a multi-venue music festival, Creative Impact Conference at the Estonian Academy of Arts, and various city festival events. The updated programme of the festival is announced gradually over the course of June and July.

The TMW 2020 festival passes are on sale at TMW web shop. Telia clients receive 20% off regular prices on tickets purchased ahead of the festival.

TMW 2020 will be organised according to the rules set in place for public events in order to help prevent the spread of the coronavirus. The festival is adjusted according to the restrictions that set the maximum attendance for open-air events at 1,000, and attendance for indoor events at 500 in Estonia.

Since the Estonian border was reopened from June to passengers with no symptoms arriving from the EU, Schengen countries and the UK, the TMW 2020 welcomes a selection of previously confirmed artists and speakers from these countries to participate in the event on-site.

The compulsory quarantine for people arriving in Estonia depends on whether the relative coronavirus infection rate in their country of departure, where they have spent at least 14 days before departure, is above 15 per 100k citizens. Anyone arriving in Estonia from a country with a higher infection rate must self-isolate for two weeks on arrival.

TMW 2020 is presented by Telia.

The TMW festival is organised by Shiftworks OÜ with various partners and co-organisers. The TMW 2020 music programme is organised in cooperation with the Damn.Loud agency, the conference music industry programme in cooperation with the Estonian music development and export office Music Estonia.

The festival is supported by the Ministry of Culture, Cultural Endowment, the Tallinn City Culture Department, the Tallinn City Enterprise Department, and Enterprise Estonia (EAS).

The international activities of TMW, aimed at introducing Estonia as an attractive destination for those interested in music and culture, are supported by funds from the European Regional Development Fund.