Conference | Tallinn Music Week

Conference

28 – 29 August 2020

 

TMW conference addresses music-related topics from practical workshops and seminars to inspiring pop-culturology talks and cross-sectoral future visions.

The TMW 2020 Creative Impact Conference examines how to cope with the changes that have affected the entire cultural sector this year across three key themes – Music Industry 2.0, Sustainable Development Goals and Neighbours – all through a focus on Resilience and Leading Change.

The TMW 2020 Creative Impact Conference takes place in a hybrid format, combining both digital and physical activities.

The music industry programme is developed in collaboration with Music Estonia.

PRO Pass, DigiPRO Pass, Conference Pass and Supporter Pass that grant in-person or digital access to the conference are on sale at the TMW web-shop.

TMW 2020 conference schedule

 

TMW 2020 Conference:
Music Industry 2.0, Sustainable Development Goals, Neighbours
through Resilience and Leading Change

 

 

Friday, 28 August

Estonian Academy of Arts

Relevant links for online participation together with info about registration to workshops and mentoring will be available to registered PRO and DigiPRO delegates.

Atrium

9:30 – 10:00 
Opening coffee at the atrium

Auditorium

10:00 – 11:00 
Opening speeches

Mart Kalm, Rector or the Estonian Academy of Arts PRO
Robert Pajos, CEO of Telia Estonia PRO
Helen Sildna, Founder and Director of TMW and Shiftworks PRO
Kristjan Port, sports biologist and director of the TU Institute of Health Sciences and Sports Sciences PRO
Keith Nurse (PhD), Principal/President Sir Arthur Lewis Community College DigiPRO

Opening panel

11:30 – 13:00 Auditorium

Policies For The Crisis

Cultural sectors have been among the hardest hit by the COVID crisis. One of the main themes is to look at the different policy responses in European countries aiming to mitigate the impact on the creative and cultural sectors, offering relief and recovery funding, loan guarantees and other measures. While the eye of the storm is still very much circling about us, it’s fitting to ask – did/shall we survive? What is there to learn from the first wave of crisis relief measures? Is there a way to build more resilience into the CCI policies in the future?

The session consists of presentations and a panel discussion.

Barbara Gessler, Head of Unit Creative Europe – Culture, European Commission DigiPRO
Taaniel Raudsepp, Undersecretary of the Arts of the Estonian Ministry of Culture PRO
Shain Shapiro, Founder & Group CEO at Sound Diplomacy DigiPRO
Kimmo Aulake, Ministerial Adviser of Ministry of Education and Culture in Finland Department for Culture, Sport and Youth Policy, Division for Art Policy PRO
Anni Syrjäläinen, Nordic Culture Fund PRO
Dace Vilsone, Deputy State Secretary for Cultural Policy at the Ministry of Culture

Moderator: Virgo Sillamaa, Director of Music Estonia PRO

13:30 – 15:00
Digital culture, entertainment and the new generation of copyright

What does it take to fix European copyright space in a way that is fair for the creative communities while also making business sense and enabling media companies to compete globally? Can the European data space initiative be made to work for copyright and content industries as well?

The Digital Single Market, the conceptual heart of the future of European economic cooperation, requires seamless flow of data throughout the Member States. To address this, European Union recently published “A European strategy for data” that projects the growth and value of the data economy in the EU27 from 301€ bln in 2018 to 829€ bln in 2025.

To ensure Europe’s position in the new digital economy the creation of European Data Spaces has been envisioned. Meanwhile, European music and entertainment sectors still suffer from the fragmentation of copyright policies and data infrastructures. The recent copyright directive was an important landmark, but much remains to be achieved and the process grinds slowly. At the same time Europe’s creative potential struggles to compete on a global market.

Yet new ideas and approaches are being pushed forward. In this session we meet Digiciti, a new initiative spearheading the convergence of media, technology and copyright policy to create digital infrastructures.

Keynote presentation:
The launch of Digiciti by Richard Bron, Chairman and CEO at Concorde Media Group PRO

Followed by a discussion panel

16:00 – 17:00
President Kersti Kaljulaid speech 

A501

11:15 – 12:30
Gentrification and urban planning: how to develop and sustain a diverse live music scene

Presentation:

Giacomo Bottà, adjunct professor and project manager at the University of Helsinki PRO
Harri Homi, research coordinator at LiveFIN PRO

Stakeholders in the music field have widely acknowledged that urban planning affects live music and that gentrification puts a risk to music venues. Recently in Helsinki three significant live music venues (Nosturi, The Circus, Virgin Oil) closed their doors, due to external urban dynamics and to a spatial shift of the city’s live music ecosystem. This is also slowly emerging in Tallinn, where the City Council is planning to vote for a regulation that limits the sales of alcohol during the night in order to “improve public order, well-being and public health, values of young people, ensure the integrity of the home, balance the rights and interests of stakeholders and preserve the value of Tallinn as a tourist destination“.

Giacomo Bottà, adjunct professor and project manager at the University of Helsinki, and Harri Homi, research coordinator at LiveFIN exploring live popular music’s multiplicity for youth and culture, present how the cities can balance the rights and interests of different stakeholders and design their policies in order to develop and sustain a diverse live music scene.

Gentrification and urban planning: how to develop and sustain a diverse live music scene

Jenna Lahtinen, CEO of LiveFIN PRO
Tuomas Finne, Producer Chair in culture sub-committee of Helsinki city PRO
Luke Teetsov-Faulkner and Madleen Teetsov-Faulkner, programme managers at Sveta Baar  PRO

Moderator:
Salla Vallius, Night Liaison of Helsinki PRO

12:45 – 14:00 
The Green Agenda – Lost in the Pandemic?

Interview with Dale Vince DigiPRO, founder of Ecotricity by John Robb PRO

Followed by a discussion panel

15:15 – 16:15
Unpacking the user-centric streaming model

Music streaming has been around for more than a decade, but still many even within the music industry remain confused as to how exactly streaming revenues are calculated. The fairness of the current pro-rata model is much debated and for some time already an alternative has been proposed and discussed – the user-centric model. How do these models work? What does user-centric actually mean and why would this be different from the current pro-rata system? One company that has approached this issue with serious interest and practical analyses is Deezer and so it makes sense to ask what they have found out so far.

This session consists of two presentations. Firstly, Daniel Nordgard, an industry researcher from Norway, will explain the nuts and bolts of streaming revenue calculation, unpack the user-centric model’s logic in detail and finally offer thoughts on what could fairness even mean in the context of revenue calculation. Secondly, Anton Gourman from Deezer will explain why Deezer has decided to take a deep and analytical look into the user-centric model and what have they learned in the process so far.

Presentation 1: Daniel Nordgård PRO, associate professor and senior researcher at the University of Agder
Presentation 2: Anton Gourman PRO, Global Director of Communication at Deezer

A302

11:15 – 12:15
Content Marketing Power Hour by Elli Mäkilä, CEO and Founder of Storybound Oy PRO
Workshop

A one hour content marketing bootcamp on critical pillars for effective results. After the workshop you have all the necessary tools to plan successful content marketing.

12:30 – 13:15
How to win on TikTok by Harry Tidswell DigiPRO, Music Partnerships Manager at Fanbytes
Workshop

Harry Tidswell is Music Partnerships Manager at Fanbytes, a mobile video advertising platform that helps brands win the hearts of Gen Z. Since joining Fanbytes at the start of 2020, Harry has helped artists and labels including Universal, Sony, and Warner to reach millions of young people through creative social campaigns. In this session he will share key strategies and insights that you can use to win on TikTok.

13:30 – 14:30
Behind the Scenes: The Inner Workings of the Electronic Music Business by Brandon Rosenbluth PRO
Workshop

With over a decade of experience as a promoter in Berlin and international booking agent for some of the leading edge artists in electronic music today including Holly Herndon, Aisha Devi, and Mouse on Mars, as well as being an artist manager for Aisha Devi and label owner of Portals Editions, Brandon will describe various strategies and share insights for aspiring electronic musicians developing their practice and careers.

A301

13:30 – 14:30
How to create a visual brand and up your social media game by Effi Summers, Creative Director of Effi Summers Creative DigiPRO
Workshop

Learn about the different components that make up your brand identity as an upcoming music artist, with a focus towards creating a consistent visual aesthetic. Use this to then boost your social media strategy and create your very own online culture to engage current fans and help you to find new ones.

A502

11:00 – 12:00
Mentoring session with Oskar Strajn DigiPRO, Eurosonic Noorderslag booker

12:15 – 13:15
Mentoring session with Natasha Padabed PRO, More Zvukov Agency booking agent

13:30 – 14:30
Mentoring session with Anne Runge PRO and Mareen Paap PRO

14:45 – 15:45
Mentoring session with Effi Summers DigiPRO, Creative Director of Effi Summers Creative

16:00 – 17:00
Mentoring session with Liina Rislakki, PR Agent at One Step Ahead Promotion DigiPRO

A306

10:00-17:00
shesaid.so x Progear x Ableton demo room

Test and try Ableton with keyboards and controllers at our setup workstations in partnership with Progear. Join the beginners and intermediate level Ableton workshops and find out more about shesaid.so Estonia.

Saturday, 29 August

Estonian Academy of Arts

Relevant links for online participation together with info about registration to workshops and mentoring will be available to registered PRO and DigiPRO delegates.

Auditorium

10:30 – 11:30 
Autoriõiguse ABC
Töötuba (Estonian spoken)

Artistid, autorid, tootjad või korraldajad – kõigil on tarvis mõista vähemalt algtasemel autoriõiguse toimimist muusikavaldkonnas. Teema on piisavalt keeruline, kuid samas teravalt ajakohane – kui muusikapalad ja salvestised on asjakohases ühingus registreerimata, ei ole põhjust oodata ka nende kasutamise eest autoritulusid. Digikanalid ja -kasutamine on teinud pildi veelgi keerulisemaks ning seda enam on põhjust minna tagasi aluste ja põhimõistete juurde. Selles sessioonis selgitavad kaks kogenud praktikut autoriõiguse toimimist artisti, autori ja tootja vaatest. Mis vahet on erinevatel rollidel ning miks on vaja nende tarvis erinevaid ühinguid? Mida ja mis järjekorras teha, kui oled just loonud ja salvestanud uue loo ning soovid seda välja anda, iseäranis digikanalites?

Sessiooni viivad läbi sõltumatu artist, autor ja fonogrammitootja Vaiko Eplik PRO (muuhulgas EAÜ juhatuse esimees) ja pikaaegse kogemusega muusikaettevõtja Tambet Mumma PRO (muuhulgas EFÜ juhatuse liige).

11:45 – 12:45 
Distribution Revolution presentation by Chris Cooke PRO

As the digital music market has evolved, so too has the world of music distribution. Many music distributors now work directly with artists as well as with labels, and offer a whole host of services beyond actual distribution. This means both artists and labels have many more options when it comes to picking their business partners.

The UK’s Association Of Independent Music and CMU Insights last year published ‘Distribution Revolution’, an in depth report mapping this evolution and outlining all the options. CMU’s Chris Cooke will present an overview of the report, before discussing the ins and outs of distribution, artist services and label deals with three artist and label managers.

Followed by a panel discussion

Hannes Tschürtz, Founder of INK Music PRO
Henrik Ehte, Founder of Funk Embassy PRO
Kat Jarby, Founder of KAJA Management PRO

13:00 – 13:30
Interview with Keith Harris DigiPRO by Sander Varusk PRO

Keith Harris, a member of the Order of the British Empire, whose career spans over 40 years as a key figure in some of the most influential record companies in music history (EMI, Motown, Blue Note). As the General Manager of the legendary Motown label in the 1970s, Harris took care of premier league soul artists such as Marvin Gaye, Diana Ross, Smokey Robinson, The Supremes and Stevie Wonder, the last of whom Harris has also worked for as an artist and business manager. Keith Harris will be interviewed by Sander Varusk, manager of the Tallinn’s Terminal record store.

Keith Harris takes part in the TMW conference by courtesy of the European Music Managers Mentorship Activation (EMMMA) programming .

13:30 – 14:30
Under Pressure! (Talking to the artists)

As we all know the music industry is going through an extremely rough year due to COVID-19 and restrictions that have come with it. In this panel we will hear from the artists themselves, how they are coping with the difficult situation. For the artists the pressure is on to keep going, release new music and continuously share fresh content when at the same time income streams have dropped low and it’s almost impossible to plan anything ahead of time. How are the artists navigating these difficult waters and what helps them stay afloat?

Artist: Sandra Vabarna, Trad.Attack! PRO
Jānis Šipkēvics, Shipsea, Instrumenti
Moderator: Sander Varusk PRO

15:00 – 16:00
Health & Safety at events

A501

11:00 – 12:00
Leadership in Culture: Masterclass by Ben Nothnagel PRO

Contemporary Culture Leadership Masterclass by Ben Nothnagel, Senior Advisor at Aalto University Executive Education Ltd Visiting Faculty KEDGE Business School Shanghai, an expert on the impact of leadership styles on the performance, results and wellbeing of individuals and teams. Ben focuses on identifying key predictors of leadership potential and performance.

12:00 – 13:15 Leadership in Culture discussion panel

Tuomo Tähtinen, CEO of Fullsteam Agency DigiPRO
Eva Frost, Director of JazzDanmark PRO
Kristiina Alliksaar, General Manager of Theatre Vanemuine PRO
Virgo Sillamaa, Director of Music Estonia PRO
Kaisa Rönkkö, Executive Director of Music Finland PRO
Ben Nothnagel, Senior Advisor at Aalto University Executive Education Ltd  Visiting Faculty KEDGE Business School Shanghai PRO

Moderator: Helen Sildna, Director of Tallinn Music Week PRO

13:45 – 14:30
Extraordinary career in music 

Interview with Tapio Korjus PRO by Helen Sildna PRO

Founder and Director of TMW Helen Sildna interviews Tapio Korjus, celebrating Finnish music industry legend’s prolific career of 50 years in the business from manager and booking agent to record label boss, publisher and a promoter through his Rockadillo group. A man whose life’s work is synonymous with combining resilience and dedication, has said in an interview around his 70th birthday: “The music sector is no place to make a quick buck. Instead it requires persistent, long-term work, as well as momentum.”

15:00 – 16:00
The Future Education Needs to Start Today 

COVID crisis, as other crises previously, drove up the number of applicants to higher education institutions. Upgrading one’s competencies and skill sets is a good insurance policy against rough times. What can higher education offer to students who need to face an increasingly dynamic and uncertain world of work? Can universities and academies be at the vanguard of leading change in the creative and cultural sector?

Opening Keynote by Pekka Mattila, Managing Director at  Aalto University Executive Education PRO

Followed by a panel:
Sally-Ann Gross, Programme Director of the MA Music Business Management, University of Westminster DigiPRO
Pekka Mattila, Managing Director at Aalto University Executive Education PRO

16:30 – 17:30 
Keychange presents: Cause and effect

In this session we will be exploring organisations and activists making positive change in the music industry and beyond, and what it means for our future. How can we make sure our actions create a supportive and safe environment?

Many organisations are taking action to achieve greater diversity and increase representation in work forces, boards, studios, festival stages and more. This panel of experienced change-makers discuss the nuances of this action, implications of targets, and what meaningful change really means in the music industry.

Andreea Magdalina, Founder of shesaid.so DigiPRO
Nadia Khan, Founder of WomanInCTRL PRO
Tejka Vasiljevic, Head Representative for the Balkans of Women in Live Music DigiPRO
Eva K Ponomarjov, Employer Brand & Diversity Manager at Telia PRO
Bishi Bhattacharya, Founder of WITCHiH DigiPRO

Moderator: Jess Partridge, Founder/Editor of London in Stereo PRO

A302

10:00 – 11:15
The role of small music venues in music ecosystems, towns and small cities

Although small music venues offer diverse and rich cultural experiences to audiences, the role that grassroot venues play in music ecosystems, towns and small cities can often be underestimated due to their small capacity. As the research of Live Music Census 2017, a trail-blazing study done in the UK by researchers of Live Music Exchange, has pointed out: “local councils often focus their attention on major developments whose key beneficiaries are larger businesses”.

To understand better the importance and virtues of small music venues and how they can cooperate together with local municipalities, we asked Live Music Exhange’s Martin Cloonan to talk about the ways of researching live music and moderate a panel of the Nordic and Baltic live music promoters and managers.

Triin Pikk, the Culture Programme Line Manager of Tartu2024 ECoC PRO
Andres Tölp, manager and promoter at Kultuuriklubi Tempel PRO
Emppu Paananen, manager and promoter at Henry’s Pub Kuopio PRO
Edgars Abolins, manager and promoter at Fontaine Palace PRO

Moderator: Martin Cloonan, Director of the Turku Institute for Advanced Studies and the founder of Live Music Exchange PRO

11:30 – 12:30
Reshaping the music media

The old media landscape continues to evolve into an increasingly fluid digital ecosystem of competing platforms. The additional impact of global pandemic has forced many magazines to either switch over to the coronavirus narrative or suspend printing. Some cornerstones of the music press as we knew it have ceased publication. On the other hand, some figures have suggested that survival has necessitated a more reciprocal relationship with the audience and softened the relationship between musicians and music journalists into an understanding of their co-dependent relationship. And In a time of uncertainty, there is at least one thing for sure; it’s already been a unique year for music media.

How has the music media adapted to the suspension of live shows and the collapse in advertising? What are the new approaches and new opportunities for the future and the music industry’s role in helping to sustain music journalism and publications?

12:45 – 14:15 
“Can music make you sick?” 

Mental Health Workshop by Sally-Anne Gross, Programme Director of the MA Music Business Management at the University of Westminster DigiPRO

These troubled times have brought mental health into greater focus and for a good reason. Working in the creative industries we’re used to facing uncertainties but the unforeseen extent of it now takes an ever greater toll. In this workshop we are going to map our personal relationship to music and what it means to us. In looking and thinking about our relationship to music we might try and create more sustainable ways to achieve work life balance.

14:45 – 15:45
Russia’s new music frontiers

A502

11:15 – 12:15
Mentoring session with Martyna Markowska, Head of programming at the Institution of Culture Katowice City of Gardens PRO

12:30 – 13:30
Mentoring session with Mirza Radonjica-Bang, CEO & Artist Manager at Prime Collective PRO

13.45 – 14.45 
Mentoring session with Jenni Kivikoski, A&R manager at Sony Finland PRO

15.00 – 16.00
Mentoring session with Sebastian Voigt, Music producer & resident DJ at Wilde Renate Berlin PRO

16.15 – 17.15
Mentoring session with Sophie Roberts, booking agent at United Talent DigiPRO

A306

10:00-17:00
shesaid.so x Progear x Ableton demo room

Test and try Ableton with keyboards and controllers at our setup workstations in partnership with Progear. Join the beginners and intermediate level Ableton workshops and find out more about shesaid.so Estonia.

Thursday, 27 August

All sessions on 27 August will take place online only!

Zoom 101: ROLES IN THE MUSIC INDUSTRY

11:00 – 11:45
101: Manager: Ellie Giles, A&R manager, founder of Step Music Management  / EMMA DigiPRO
Explaining what is the main role of an artist manager. What do they do or don’t do? What to expect from a good manager? When is a good time to get them on board? How do I present myself as an artist to them? What do they look for? How do I contribute to get the best results? What does that collaboration practically look like? Presented by EMMA Online only.

12:00 – 13:00
101: Mini-mentoring with EMMA managers!
Are you an artist manager? Do you have a question about … well, anything you have to deal with in your work life? Feel a bit lonely and not sure if you’re on the right track? Why don’t you ask a colleague? Sign up for a 20-minute consultation with an experienced artist manager from the European Music Managers Alliance. We are all about community, sharing experiences and peer-to-peer learning! Part of the EMMMA programming.

12:00 – 12:45
101: Live agent: Graham Clews, Booking Agent at ATC Live DigiPRO
Explaining what is the main role of a booking agent. What do they do or don’t do? What to expect from a good booking agent? When is a good time to get them on board? How do I present myself as an artist to them? What do they look for? How do I contribute to get the best results? What does that collaboration practically look like? Online only

13:00 – 13:45
101: PR agent: James Barker, director and founder of Mystic Sons PRO
Explaining what is the main role of a PR Agent. What do they do or don’t do? What to expect from a good PR agent? When is a good time to get them on board? How do I present myself as an artist to them? What do they look for? How do I contribute to get the best results? What does that collaboration practically look like? Online only

14:30 – 15:15
101: Label: Hannes Tschürtz, Founder of INK Music PRO
Explaining what is the main role of a label. What do they do or don’t do? What to expect from a good label? When is a good time to get them on board? How do I present myself as an artist to them? What do they look for? How do I contribute to get the best results? What does that collaboration practically look like? Online only

15:30 – 16:15
101: Publisher: Melina Korvenkontio, Producer Manager at The Fried Music / Nordic Music Partners PRO
Explaining what is the main role of a publisher. What do they do or don’t do? What to expect from a good publisher? When is a good time to get them on board? How do I present myself as an artist to them? What do they look for? How do I contribute to get the best results? What does that collaboration practically look like? Online only

16:30 – 17:15
101: Music supervisor: Nis Bogvad, Music Supervisor at Copenhagen Film Music  PRO
Explaining what is the main role of a music supervisor. What do they do or don’t do? What is sync and how does the process entail? How do I present my music to them? What do they look for? What does that collaboration practically look like? Online only

 

TMW 2020 conference schedule

TMW 2020 panellists

Related news:

14.08.2020 Full conference programme for the upcoming TMW 2020 revealed

03.08.2020 Tallinn Music Week conference to focus on Leadership in Culture

19.06.2020 TMW reveals a hybrid conference and festival concept

27.02.2020 President Kersti Kaljulaid to open the TMW 2020 conference

21.02.2020 TMW conference speakers include Dublab programme manager Rachel Day, music digitalisation pioneer Vickie Nauman and queer artist Bendik Giske

31.01.2020 Stevie Wonder’s Operations Manager Keith Harris and founder of ShesaidSo Andreea Magdalina revealed as speakers for the TMW conference

20.12.2019 TMW 2020 Creative Impact Conference reveals the first batch of speakers and core topics Music Industry 2.0 and Culture in the Sustainable Development Goals

TMW 2020 conference on Facebook

TMW PRO at Instagram

Throughout the festival’s existence since 2009, the TMW conference has looked into the impact of arts as an engine for the economy and the functioning of an innovative society while offering inspiration to music professionals, art promoters, entrepreneurs and policy makers from different areas. Important keywords throughout the event have included future skills, gender equality, civil activism and sustainable development. TMW’s conference was the first international conference in Estonia to reach a gender balance among speakers in 2018.

The conference has hosted numerous high-profile music experts and mavericks, including  the founder of Sire Records Seymour Stein, polymath musician Barry Adamson, legendary artist managers Simon Napier-Bell, Marie Fredriksson, Edward Bicknell, and Peter Jenner; protest punk act Pussy Riot, artists-turned authors Viv Albertine (The Slits), John Robb (The Membranes), Bob Stanley (St Etienne), and influential musicologists like Simon Reynolds and Adam Harper.

Since 2016 the TMW conference has expanded from music industry topics towards a wider social agenda, inviting speakers like the US-based entrepreneur and philanthropist Hamdi Ulukaya, artist and activist iO Tillett Wright, gene researcher Lili Milani, MEP Julia Reda, Silicon Valley’s business angel Fadi Bishara, city developer Gunvor Kronman, pioneering post-punk designer Malcolm Garrett, and many other visionaries from different areas.

President of Estonia Kersti Kaljulaid / Kris Süld

“Tallinn Music Week festival boasts one of the most diverse, inclusive, and eclectic lineups of any event in Europe, but music is simply one part of what they do. As a hub for progressive thinking, TMW conference includes panels on “Competing With Machines”, “Public Space and Democracy”, and “Design To Change Behaviour”, with delegates ranging from Harvard Professors to CEOs and entrepreneurs. new ideas and initiatives are shared and dissected, the air fizzing with energy.”

The Independent (UK)

“In Tallinn, it was clear that music and the arts are alive, valued, nurtured and supported. It was heartening to see such a broad spectrum of creative leaders come together to shape the purpose-driven economy of the future, for all the right reasons.”

Oisin Lunny, Forbes